Independent and Experienced
Elite Roofing Supply is a locally owned, independent distributor of roofing materials and supplies. Our founders started ERS in 2013 with the mission to provide roofers with an independent distributor knowledgeable in both commercial and residential roofing. At this time, we have 19 branches spread across Arizona, California, Colorado, Kansas, Louisiana, Missouri, New Mexico, and Texas, with more on the way!
ERS carries most major Residential and Commercial product lines. Click here for a full product list.
Founders and Senior Leadership
Chairman of the Board
Brian Torry has over 35 years’ experience in wholesale building materials distribution. After initially entering the roofing industry, Brian quickly progressed from salesman to branch manager. Not long after, he was named partner and VP of the Western Region for the 5th largest distributor in the United States.
Years later, Brian and his partners opened ERS in April 2013. Their vision was to build a sustainable, independent distribution business in key markets, utilizing local distribution experts. As a matter of fact, Brian is responsible for creating the vision for Elite’s growth strategy.
Today, Brian attributes his success to surrounding himself with a strong team, hard work and thick skin. He is a native of Alexandria, LA and moved to Arizona shortly after graduating high school. With years of industry experience under his belt, Brian became the founding President of Arizona Roofing Industry Foundation. For those who don’t know, ARIF is responsible for generating annual scholarship funds for relatives of industry members. Aside from his professional achievements, Brian is an avid outdoorsman and has 3 beautiful daughters and 5 grandchildren.
CEO & President
Sarah Weiss was immersed in the roofing industry as a young child and grew up watching both her grandparents work in contracting and her father in supply distribution. While attending the Marshall School of Business at University of Southern California, Sarah emphasized in Distribution Management with the idea that she may enter the family business one day. Upon graduating from college, Sarah spent several years in Sales and Consulting before becoming a founding partner of Elite Roofing Supply in 2013.
From 2013 to 2019, Sarah served as Chief Operating Officer of Elite. During that time, her daily focus was building teams and designing processes that allowed each branch to serve the professional roofing contractor better than any other distributor. Moreover, Sarah was responsible for creating the infrastructure that enabled Elite to operate in 7 states and employ over 350 team members. As Elite grew, Sarah went from overseeing Operations, IT, Marketing, Finance, Credit and HR to eventually building out those departments and processes as the company and her role grew. Throughout the years, Sarah’s attention to detail and ability to take a big picture vision and make it reality became integral to Elite’s success in the market.
In 2019, Sarah was named CEO and President of Elite Roofing Supply after 7 years of building the company as a founding partner. She is a results-oriented leader with a vision for doubling the size of the company. Sarah is responsible for creating, planning, implementing and integrating strategic direction into the organization and has a strong track record of delivering results through high-paced performance. She utilizes data and analysis, coupled with insights from her team, to drive to organizational excellence, and is known for having the ability to resolve multiple and complex issues while still motivating staff to go above and beyond to get the job done.
Sarah currently resides in Phoenix, Arizona with her husband, son and two daughters. She is an active member of the community, serving on the Board of the Arizona Roofing Contractor Association and the Board of the Phoenix Chamber of Commerce. In her spare time, Sarah is often found traveling with friends and family, reading and serving as her children’s Uber driver.
Senior Vice President, Vendor Relations
Greg Russell has over 20 years of industry experience. His career first began as a commercial salesman. Later, Greg graduated to Branch Manager/Owner and successfully opened green-field locations throughout his region.
In 2013, Greg joined his partners and opened Elite Roofing Supply. While the industry as a whole was experiencing consolidations, Greg realized customers wanted to buy from local companies whose managers were business owners themselves. In April 2013, Greg opened the San Jose, California branch. At the same time, he provided leadership to the overall business plan behind ERS. Since opening, Greg and his team have established a loyal customer base that appreciates buying from a company that cares about customers and understands to the challenges of small business ownership.
After opening the San Jose branch, Greg identified and attracted new partners in Pittsburg, CA (2016) and Stockton, CA (2017). From then on, he acted as leader of the Northern California entity until early 2018. That year, he progressed into his current corporate role, where he focuses on vendor negotiations/relations and partnership programs. In addition, Greg assists all ERS locations in optimizing purchasing efficiencies, attaining best valued partner lines, and project negotiations.
Given his extensive roofing experience, Greg is considered an industry legacy. As a matter of fact, Greg’s wife is a fellow roofing industry professional and both his parents are lifelong roofing industry executives, too! Greg and his wife currently live in Danville, CA with their three daughters.
RVP – Louisiana
Doug joined Elite in 2018 to surround himself with a strong team of like-minded individuals dedicated to serving the professional Residential and Commercial roofing community. Over the years, Doug worked in many capacities within the industry. However, his favorite roles were entrepreneurial in spirit. At Elite, Doug has the opportunity to return to his roots.
Doug’s career began working for his family’s lumber business over 35 years ago. After a few years, he recognized a need for a roofing distribution company in Monroe, LA. Over the next 28 years, Doug helped grow his family’s roofing distribution company, which quickly grew from a small, family-owned business to one that was invested in by partners and eventually sold to a national, publicly traded company.
Over the years, Doug learned every aspect of the business and gained a strong understanding of what it takes to run and grow a successful distributorship. Additionally, he became well-versed in identifying new locations for future growth and building teams to ensure success in different markets across the country. With dedication and perseverance, Doug built a loyal customer base and looks forward to supporting his customers however possible.
Today, Doug resides in Louisiana with his wife and two daughters. He is an avid outdoorsmen and enjoys spending time with family. In fact, Doug often strives to cultivate the same love he has for the outdoors in his family members through hunting and fishing trips, tennis matches and water sports.
RVP – Colorado, New Mexico, Texas & Missouri
Kelly joined the Elite team in 2019. At the time, he recognized his new position as an amazing opportunity to further develop his entrepreneurial spirit. More specifically, he saw the value Elite brings to the contractor base as a service-focused independent distributor.
Kelly’s roofing distribution career began in 1988 in Albuquerque, NM. That year, he started out as a salesman, followed by Operations Manager, Outside Sales Representative, Branch Manager and eventually Regional Manager. Kelly enjoys building teams and encouraging the personal success of his employees. Having had the opportunity to work in many markets, Kelly finally planted roots in Colorado in 1995. Outside of his role at Elite, Kelly spends most of his time with his four-year-old twin boys and his wife of 16 years.
RVP – Colorado
Mike brings over 12 years of roofing distribution experience to his role at Elite. He has held various positions,, including Inside Counter Support, Operations Manager, Outside Sales, Assistant Manager and Branch Manager. Later in his career, Mike recognized a need for an independent distributor in Denver, CO focused on serving the Commercial and Residential contractor community. After years of wearing numerous hats in the roofing industry, Mike opened his own branch with Elite.
Mike’s abilities and strong customer service skills helped him become a top salesperson in the industry and highly regarded with vendors and customers alike.
In his spare time, Mike enjoys spending time with his wife and daughter. When not at work, he likes hiking, running, biking and serving as Master Chef of his house.
RVP – Southern California
Steve and his partners opened Elite’s Orange, CA branch in 2013. He specializes in both Commercial and Residential roofing and is focused on growing Elite’s sales teams in Orange, Corona and Lynwood. In addition to running the Orange branch, Steve oversees Elite’s sales and growth for all of Southern California.
Steve has over 20 years of experience in roofing distribution. Over the years, he worked for various companies ranging from small, independent stores to nationally recognized chains. Steve understands all aspects of the business including manufacturing, distribution and operations. More specifically, he knows how all components work together to form a cohesive, profitable business.
Throughout his career, Steve’s entrepreneurial leadership style and sales, marketing and operations experience helped him successfully identify opportunities for accelerated growth. However, he always maintained a high level of integrity and respect in the industry no matter the growth rate.
RVP – Arizona
John grew up in the drywall business and always knew that he wanted a career in a construction related industry. His roofing industry roots began in 2011 while working for an independent supplier in Northern California. In 2014, John moved to the Tucson market to work for a large distributor and continue his career in the building materials industry. With the desire to return to an independent distribution company, John joined Elite and moved to the Phoenix market in 2018 to oversee the Glendale branch.
John represents the next generation of roofing professionals and understands the importance of clear communication, hard work and a sense of urgency when running a business. He is passionate about what he does and looks forward to becoming an active member of the roofing community.
Aside from work, John and his wife, Shannon, are the proud parents to two children. In his spare time, John can usually be found cheering on the San Francisco Giants and 49ers.
Managing Partner – Loveland, CO
Randall joined the roofing industry in 2002 with a degree in Industrial Distribution from University of Nebraska at Kearney. Since then, he’s worked various roles ranging from loading roofs, dispatching trucks, selling materials and managing his branch. Over the years, Randall built many long-standing relationships in the roofing community with the belief that life is about the people we meet along the way. His passion for service and building strong teams naturally fit with Elite’s core values.
Randall is loved by his beautiful wife, Erin, and five children. When not at work, he spends time watching his children’s extracurricular events, coaching competitive baseball and dating his wife.
Robert has 25 years of experience in the construction industry, 14 of which focused on roofing distribution. Over the years, he gained extensive knowledge of both commercial and residential roofing. Originally, Robert joined Elite because he sought a company that focuses on its people and providing a level of service unmatched in the industry. He was born and raised in the Bossier City, LA area and enjoys sharing his passion as an avid outdoorsman with his family.
Managing Partner – Baton Rouge, LA
Dave joined Elite in 2019 with over 5 years’ experience in roofing distribution. As a seasoned professional with a long history of playing professional hockey, Dave brings the values of teamwork and leadership to Elite. In his free time, Dave enjoys spending time with his wife of 25 years and two children, both alumni of Louisiana State University.
Managing Partner – Corona, CA
Jill is a roofing industry veteran with over 30 years of experience. Prior to joining Elite, Jill managed a highly successful distribution yard in the Norco/Corona market where she developed a strong understanding of what it takes to be successful, develop loyal customer relationships and build a strong team. When Jill first entered the industry, she worked for a small, family-run distributor. Over the years, she worked her way up by learning every role within a distribution yard. However, that small distributor eventually sold to a national company. In joining Elite, Jill feels she is returning home to what made her fall in love with the industry 30 years ago.
Today, she lives in Highland, CA with her husband and three sons. In her free time, she enjoys heading to the beach, gardening and hanging out with family and friends. Jill is also an avid racquetball player and is often found cheering for one of her son’s teams on the baseball field.
Managing Partner – Lynwood, CA
Rick joined Elite in 2018 with over three decades of experience in roofing material distribution in Southern California. After completing school, Rick joined the industry and worked in multiple capacities as a driver, crane operator, inside salesman, operations manager and district manager. His well-rounded resume demonstrates thorough knowledge of what it takes to be a successful roofing supplier. When Rick first joined Elite, he expressed an intense excitement for getting back to the basics by providing superior customer service to the Los Angeles market.
A native Californian, Rick is a die-hard Angels fan and is often found hitting the links or spending time with his two grown sons in the LA-area.
Managing Partner – Colorado Springs, CO
Bert joined Elite with over 38 years of roofing experience. Of that, 25 years were spent running a roofing company before he transitioned to wholesale distribution. Although Bert manages our Colorado Springs branch, you may also find him on a forklift or driving a delivery truck. In other words, Bert believes in doing whatever it takes to make each day a success. Throughout the years, Bert’s guiding force has been providing top notch service to customers, and he’s developed deep roots in his community and built a successful career in the roofing industry because of it.
Bert and his wife of over 30 years, Sandy, have two daughters. In his spare time, you may find him hunting, fishing or serving his community. He’s also very active in the Kiwanis International Organization, serving the needs of children through local and worldwide service projects.
Managing Partner – Kansas City, MO and Overland Park, KS
Travis joined Elite with over 15 years of building industry experience. He brings passion and a proven track record of providing great service and supporting the local roofing community. Travis is known as a man of his word and is extremely detailed, and that detailed mindset often helps customers save time on jobs by getting things done right the first go around. We are thrilled to have Travis, a true businessman through and through, as part of our Elite family. Travis lives in Kansas City with his wife, Jess, and his two boys. In his spare time, he enjoys hunting, fishing and shooting. In fact, Travis spent time on the shooting team while attending the University of Missouri (Go Tigers!). He competes in the sporting clays world at the All-American level annually and has done so for the past 20 years.
Managing Partner – Kansas City, MO and Overland Park, KS
Dave joined Elite with 23 years of roofing industry experience. Given his many years in the industry, Dave is well-versed in distribution and manufacturing. He even has experience as an independent rep! It’s no surprise that Dave possesses the knowledge and experience to provide the service and technical expertise customers deserve.
Outside of work, Dave is a Life member of the Veterans of Foreign Wars. Through his membership, Dave makes a lifetime commitment to serve fellow service members and veterans. He is happily married to his wife of 24 years, Gina, and enjoys spending time with their three children. He is very active in his community and local youth sports, and an avid fan of the Kansas City Chiefs. He also enjoys boating with his family, tinkering on his 72 Beetle and riding his Harley.
Managing Partner – Albuquerque, NM
Robert has 15 years of experience in wholesale distribution, 11 of which focused on roofing. Over the years, he’s done anything from operating forklifts, working as a delivery driver, and producing top-notch sales and service. Robert’s firsthand knowledge of business operations is in part what makes him such a great leader. In addition to hands on work, Robert enjoys mentoring team members to inspire personal and professional growth.In his personal life, he spends time with his wife and two sons and enjoys outdoors activities such as camping, hunting, fishing and boating
Managing Partner – El Paso, TX
Alfred joined Elite with 18 years of building industry experience. Each day, Alfred leads with excitement and passion for developing new business and providing exceptional customer service and joined the ERS team due in part to our unwavering customer and employee care. In his personal life, Alfred spends time with his wife and two sons and enjoys attending concerts, watching sporting events and having cookouts.
Managing Partner – Pueblo, CO
Greg joins Elite with over 45 years of experience in distribution and customer service and spent the last 20 years in the roofing and building materials industry. Of those 20 years, 17 were spent as the Branch Manager for a roofing distributor in Pueblo, CO. Initially, Greg was drawn to Elite after seeing that the business itself always circles back to the branch level to focus on customer needs and expectations. He is very excited to get back to his customers in Pueblo as the new branch takes off. Greg’s spent the past 20 years earning their respect and helping to grow their businesses together, so he looks forward to showing them the unique culture Elite offers.
In his spare time, Greg can often be found watching just about anything that has to do with racing. During his time at home during the COVID-19 pandemic, Greg even found himself watching marble racing on ESPN!
Managing Partner – Tucson, AZ
Gustavo joins Elite with a long history in the roofing and building materials industry. He worked for Lennar for 5 years building homes, then transitioned to Roofing Construction Safety on a national level with NIOSH and local OSHA entities. Combining his experience in operations and management, Gustavo took the reins of an Arizona branch for a national roofing company, where he oversaw the risk management department. Gustavo believes that building strong relationships with his team members, customers and vendor partners is paramount. More specifically, he understands the value of providing customers with the best quality service, and how that directly affects the success of the branch.
Fun fact: Gustavo went to college on a ping-pong scholarship and keeps playing anytime he can! When away from the branch, Gustavo loves hiking and taking long rides on his motorcycle. He is the proud father to one son, who enjoys weekend cookouts.
Managing Partner – Beaumont, TX
Greg became part of the roofing distribution industry in 1985 when he joined Action Roofing Supply as a Sales Consultant. He remained with Action for 15 years, and the next 15 years were devoted to serving the greater Beaumont area as a Branch Manager. Greg spent the past 4 years with Orange County Building Materials, Inc. in Southeast Texas, where he specialized in the building and roofing supply needs of his customers. In joining Elite, Greg looks forward to getting back to his roots through direct roofing supply distribution. When asked why he chose Elite, Greg explained, “It’s the people and the talent that Elite has. I’ve worked with a lot of Elite’s current team members over the past 20 to 30 years, and they’re my kind of people.” Not only that, but Greg now gets to work alongside his brother, Scott Littlefield, Elite’s Director of Residential Sales!
Managing Partner – Beaumont, TX
Eddie brings over 26 years of industry experience to his new role as an Elite Managing Partner. He first met Co-Managing Partner, Greg Littlefield, when he joined Action Roofing Supply in 1994, where he worked for Greg’s father. Eddie served the greater Beaumont community with Action for 6 years, then joined Roofing Supply Group in 2000, and remained with them for 20 years. Eddie told our team that he was initially drawn to Elite for our “hometown feel” and is most excited about starting this new adventure with a family-owned business.
No job is too big, or too small
Each Elite store is operated and managed by a Managing Partner, which helps create a unique customer experience. In addition, pricing and inventory decisions are made at the local branch level to promote fast turnaround and an empowered sales team. We realize our customers have a lot on their plates, so we strive to make roofing supply purchases as easy as possible.
Whether you’re working with an Elite salesperson, speaking with our Credit Manager or interacting with our delivery crews, you will notice the Elite Difference. Our team is knowledgeable and eager to help you get what you need.
Equipment to handle any size job
ERS utilizes various types of trucking and transportation equipment to handle our customers’ specific needs. Each morning and throughout the day, our crews load and deliver supplies directly to job sites and offices across the nation.
“An investment in knowledge pays the best interest.”
— Benjamin Franklin
One of Elite’s long-standing company goals is to be a good steward within the roofing community. With that, we believe that a three legged stool between the contractor, manufacturer and distributor is critical for the health and success of the industry. In other words, the more we work together to ensure all three legs are profitable, the better off we will all be.
Sarah Weiss and Brian Torry currently lead Elite’s industry involvement. As Elite’s CEO and Chairman, Sarah and Bryan dedicate time, money and resources to help improve local roofing communities. That said, Elite is a proud member of the Western States Roofing Contractor Association and attends the IRE and Western States Expo annually.
Brian is also an active member of Arizona Roofing Contractors Association (ARCA) and first joined the organization over 30 years ago. In fact, he helped Elite become a Platinum Sponsor when the company first entered the Arizona market! Additionally, Brian is a co-founders of ARIF and became President of ARIF in 1999. Each year, ARIF gives nearly $20,000 in scholarships to children of roofing industry professionals.
Sarah on the board of the ARCA and chairs the Marketing and Membership committee. Aside from corporate leadership involvement, our local managers are active in ARCBAC, RCA SoCal, and CRA and frequently participate in meetings, sponsor events, chair committees, etc.
“I’ve always believed that one woman’s success can only help another woman’s success.”
— Gloria Vanderbilt
Last but no least, Elite is a proud Platinum Sponsor of National Women in Roofing. Sarah became an active member, both nationally and in local Arizona Council, during NWIR’s inception. Did you know that NWIR covers the membership cost for each woman in participating companies? Moreover, the organization highly encourages members to get involved in their local chapters. Through local chapters, women find mentors, further their roofing education and network with others in the industry. For this reason, Elite’s leadership team feels this forum is making a difference in the level of participation and engagement of women throughout the industry.
Proud Members and Sponsors of these Industry Associations:
“Service to others is the rent you pay for your room here on earth.”
– Muhammad Ali
Each year, Elite donates time, energy and resources to better local communities. Namely, Elite takes pride in sponsoring Little League teams, donating materials for non-profit roof remodeling, and participating in races for cancer funding. This past year, Elite donated the material necessary to put a new roof on the Boy Scouts of America facility in Phoenix.
As a company, we believe that being of service to others begins at home. More specifically, we realize that back-to-school time is expensive for every family, given the cost of new backpacks, books, supplies, etc. With this in mind, we look to lessen the burden our employees experience through our Tools for School program.
Every summer, our Tools for School program provides school-age children of Elite employees with new backpacks, lunch boxes and necessary school supplies. First, our branches gather school supply lists and head to local stores for a massive back-to-school shopping experience. Then, teams work together to assemble backpacks and add a note for each student. After the process is complete, proud parents snap photos of their children heading off to school. Once photos are received, our team makes a collage to hang at each store. Long story short, we could not be more proud of our Elite kids!