Independent and Experienced
Elite Roofing Supply is a locally owned, independent distributor of roofing materials and supplies. ERS was founded in 2013 with the mission to provide roofers with an independent distributor knowledgeable in both commercial and residential roofing. We have 18 branches spread across Arizona, California, Colorado, Louisiana, Missouri, New Mexico, and Texas, with more on the way!
ERS carries most all major Residential and Commercial product lines. Click here for a full product list.
Founders and Senior Leadership
Chairman of the Board
Brian Torry has over 35 years experience in wholesale building materials distribution. After initially entering the roofing industry, Brian quickly progressed from salesman to branch manager. Not long after, he became partner and VP of the Western Region for the 5th largest distributor in the United States.
Brian and his partners opened ERS in April 2013. Their vision was to build a sustainable, independent distribution business in key markets, utilizing local distribution experts. As a matter of fact, Brian is responsible for creating the vision for Elite’s growth strategy.
Brian attributes his success to surrounding himself with a strong team, hard work and thick skin. He is a native of Alexandria, LA and moved to Arizona shortly after graduating high school. With years of industry experience under his belt, Brian became the founding President of Arizona Roofing Industry Foundation. ARIF is responsible for generating annual scholarship funds for relatives of industry members.
Brian is an avid outdoorsman and has 3 beautiful daughters and 5 grandchildren.
CEO & President
Sarah Weiss wears many hats, one of which is building Elite’s infrastructure to support company growth. She is actively involved in managing day to day business activities along with the execution of Elite’s expansion strategy. Sarah’s daily focus is building teams and designing processes that allow our branches to serve the professional roofing contractor better than any other distributor. Her attention to detail and ability to take a big picture vision and make it reality have been integral to Elite’s success.
Sarah was first introduced to the roofing industry as a child. In fact, her grandparents both worked in contracting and and Sarah’s father in supply distribution. While attending the Marshall School of Business at USC, Sarah emphasized in Distribution Management with the idea that one day she may enter the family business. Upon graduating from college Sarah spent several years in Sales and Consulting before becoming a founding partner of ERS in 2013.
Sarah currently resides in Phoenix, AZ with her husband, son and two daughters. She is an active member of the community, serving on the Board of the ARCA and the Board of the Phoenix Chamber of Commerce. In addition, Sarah is Chair of a Phoenix-based nonprofit, Rosie’s House, and Chair of the ARCA Membership Committee. In her free time, Sarah can be found traveling with friends and family, reading and serving as her children’s Uber driver.
Rob Keen has over 25 years’ experience serving the building, construction and remodeling industries, including senior management roles with multi-unit, multi-state roofing distributors. He joined the Elite team in 2017 with an intense appreciation for people and their contribution to creating successful organizations. Today, Rob is responsible for managing the day-to-day operations of ERS and works closely with Sarah and Brian to develop the company’s long term growth plan.
Rob has a Bachelor of Science in Accounting and Finance from Lehigh University and an MBA from Washington University. He is married with two children and enjoys coaching, swimming and travel.
Senior Vice President
Greg Russell has over 20 years of industry experience. In fact, his career first began as a commercial salesman. Later, Greg graduated to Branch Manager/Owner and successfully opened green-field locations throughout his region.
In 2013, Greg joined his partners and opened Elite Roofing Supply. While the industry as a whole was experiencing consolidations, Greg realized customers wanted to buy from local companies whose managers were business owners themselves. In April 2013, Greg opened the San Jose, California branch while also providing leadership to the overall business plan behind ERS. Since opening, Greg and his team have established a loyal customer base that appreciates buying from a company that cares about customers and understands to the challenges of small business ownership.
Next, Greg identified and attracted new partners in Pittsburg, CA (2016) and Stockton, CA (2017). He acted as leader of the Northern California entity until early 2018. That year, he progressed into a corporate role focused on vendor negotiations and relations. Greg oversees all vendor partnership programs and assists all ERS locations in optimizing purchasing efficiencies, attaining best valued partner lines, and project negotiations.
Given his extensive roofing experience, Greg is considered an industry legacy. Both of his parents are also lifelong roofing industry executives. Greg currently lives in Danville, CA with his wife, who is also a roofing industry professional, and three daughters.
Corporate Pricing Manager
Jared Cobb first joined the roofing industry in 2003. He began in contracting then moved into distribution, where he first joined Brian Torry and Greg Russell. Jared’s level of responsibility continued to increase and he eventually moved up to Market Manager of Northern California.
Before joining Elite, Jared obtained his Bachelor’s Degree from UC Davis, where he competed on the college wrestling team. He is married with 2 daughters and enjoys spending time with family, camping, and watching his daughters play basketball and softball.
Brian Robinson has been a credit manager since 1989 and in roofing distribution for 24 years. Since joining Elite in 2018, Brian has embraced his role within the organization, valuing the family-like culture.
Before relocating to Southern Utah with his wife and three children, Brian was raised in Orange County, CA. He and his family enjoy hiking and camping in the great outdoors. If you don’t see Brian at work, you can find him cooking, playing golf or riding his Honda Goldwing.
Heather’s career in credit began in 1998 as a Credit Specialist in electronics distribution. After that, Heather spent 14 years as a Credit Analyst with 3M Unitek before joining Elite in 2016.
Before moving to Arizona in 2016 with her husband, Heather was born and raised in Southern California. She has two sons in their 20s and enjoys spending time camping, riding and road tripping with her husband .
Managing Partner – Loveland, CO
Randall joined the roofing community in 2002 with a degree in Industrial Distribution from University of Nebraska at Kearney. Since then, Randall worked various roles ranging from loading roofs, dispatching trucks, selling materials and managing his branch. Over the years, Randall built many long-standing relationships in the roofing community with the belief that life is about the people we meet along the way. That said, Randall’s passion for service and building strong teams naturally fit with Elite’s core values.
When not at work, Randall spends time watching his children’s extracurricular events, coaching competitive baseball and dating his wife. He is loved by his beautiful wife, Erin, and five children.
Managing Partner – Tucson, AZ
Rick has over 30 years experience in the roofing and construction industry. He first joined the roofing community in various sales roles serving Sacramento and Santa Rosa, CA. After that, Rick moved to Tucson, Arizona to continue his path in sales and management. Rick believes that strong customer and employee relationships are essential to building a solid business.
In his spare time, Rick enjoys playing racquetball and tennis, as well as camping and hiking with his family. He is loved by his wife of 34 years and the proud father of two children ages 27 and 20.
Managing Partner – Stockton, CA
Rick joined Elite with a passion for building a family-oriented culture at his branch and delivering on customer promises. He has over 20 years of industry experience and a strong background in Commercial Roofing. When not at the office, Rick is often found riding his Harley Davidson or playing Texas Hold Em. He is happily married with five sons, three of which are also part of the Elite Family.
Vice President – Northern California, Managing Partner – Pittsburg, CA
Mark Elledge is highly recognized in Northern California’s roofing and building materials industry. His career began in the building materials industry more than 32 years ago while Rick was attending college.
In 2010, Mark joined forces with Greg Russell and Brian Torry to manage a rapidly growing roofing distribution facility. After that, Mark and his team quickly became one of the more successful and well-respected distributors in the area.
Today, Mark and his team make up Elite’s Pittsburg, CA branch. He is now a Managing Partner with Elite, reconnecting with Greg and Brian, and is thrilled to be part of this independent roofing distributor.
Mark lives in Fairfield, CA with his wife and two sons. He enjoys spending his free time with family and friends, watching soccer and baseball, playing golf and traveling.
Managing Partner – Mesa, AZ
Paul brings more than 30 years’ industry experience to his role at Elite. He joined the roofing industry in 1986 as a truck driver and soon transitioned to an inside sales position. Paul quickly moved up the ranks, holding different titles such as Purchasing Manager, Manager of Procurement and Regional Manager for a large distributor.
Mr. LeFevre’s experience is complemented by his commitment to customers. He believes in putting service first and enjoys building solid relationships with his business partners.
Paul is married with three sons and one grandson. He enjoys spending time with family, whether they are camping, fishing or hitting the golf course. In addition, Paul is an avid sports fan and loves to host NBA Finals and Super Bowl parties with family and friends.
Co-Managing Partner – Denver, CO
Mike Lesisko has a passion for taking care of customers and keeping his branch centered around customer needs. Early on, Mike recognized a need for an independent distributor in Denver, CO focused on serving the Commercial and Residential contractor community. After 12 years of wearing numerous hats in the roofing distribution industry, Mike opened his own branch with Elite Roofing Supply.
Mike’s abilities and strong customer service skills helped him become a top salesperson in the industry and highly regarded with vendors and customers alike.
In his spare time Mike enjoys spending time with his girlfriend and daughter. He can often be found hiking, running, biking or serving as Master Chef at his house.
Co-Managing Partner – Denver, CO
Kelly Woods joined the Elite team in 2019 after recognizing an amazing opportunity to further develop his entrepreneurial spirit. He saw the value that Elite brings to the contractor base as a service-focused independent distributor.
Kelly’s roofing distribution career began in 1988 in Albuquerque, NM. He started as a salesman, followed by operations manager, outside sales representative, branch manager and eventually regional manager. Kelly enjoys building teams and encouraging the personal success of his employees. Having had the opportunity to work in many markets, Kelly finally planted roots in Colorado in 1995. He has been married for 16 years and spends most of his time with his four-year-old twin boys.
Managing Partner – Bossier City, LA
Robert has 25 years experience in the construction industry, 14 of which focused in roofing distribution. Over the years, he gained extensive knowledge of both commercial and residential roofing. Robert joined Elite because he sought a company that focuses on its people and providing a level of service unmatched in the industry. Robert has been a Bossier City area resident his entire life and enjoys sharing his passion as an avid outdoorsman with his family.
Managing Partner – Baton Rouge, LA
Dave has over 5 years experience in roofing distribution and joined Elite’s team in 2019. A seasoned professional with a long history of playing professional hockey, Dave brings the value of teamwork and leadership to Elite Roofing Supply.
Dave has been married for 25 years and is the proud father of two children, both alumni of Louisiana State University.
Managing Partner – Corona, CA
Jill Miller is a roofing industry veteran with over 30 years experience. Prior to joining Elite, Jill managed a highly successful distribution yard in the Norco/Corona market. Jill entered the roofing distribution industry over 30 years ago and worked her way up while learning every role within a distribution yard. As a result, Jill has a strong understanding of what it takes to be successful, develop loyal relationships with customers, and build a strong team.
When Jill first entered the industry, she joined a small, family-run distributor that was eventually sold to a national company. In joining Elite, Jill feels she is returning home to what made her fall in love with the industry 30 years ago.
Jill lives in Highland, CA with her husband and three sons. In her free time, she enjoys going to the beach, gardening, and hanging out with her family and friends. She is an avid racquetball player and can often be found at a baseball field cheering on one of her son’s teams.
Managing Partner – Monroe, LA
Doug joined Elite Roofing Supply in 2018 because he enjoys surrounding himself with a strong team of like-minded individuals dedicated to serving the professional Residential and Commercial Roofing community. He worked in many capacities within the industry but his favorite roles were in an entrepreneurial environment. At Elite, Doug has the opportunity to return to his roots.
Doug began his career working in his family’s lumber business over 35 years ago. After a few years Doug recognized a need for a roofing distribution company in Monroe, LA. Over the next 28 years, Doug helped grow his family’s roofing distribution company from a small family owned and operated company to one that was invested in by partners and eventually sold to a national publicly traded company.
During Doug’s 35 years in industry, he learned every aspect of the business and gained a strong grasp of what it takes to run and grow a successful distributorship. He spent many years identifying new locations for future growth and put together a team to create successful growth in lots of different markets across the country. Doug built a solid foundation of loyal customers and looks forward to helping his customers continue to grow their businesses and support them as they expand taking on new endeavors.
Mr. Norman resides in Louisiana with his wife and two daughters. He is an avid outdoorsman and enjoys spending time with his family to cultivate the same love he has for outdoors like hunting, fishing, tennis, and water sports.
Managing Partner – Phoenix, AZ
John grew up in the drywall business and knew from a young age that he wanted to build his career in a construction related field. His roofing industry roots began in 2011 while working for an independent supplier in Northern California. In 2014, John moved to the Tucson market to continue to his career in the building materials industry by working for a larger distributor. With the desire to return to be part of an independent distribution company, John joined the Elite team and moved to the Phoenix market in 2018 to oversee the Glendale branch. Armed with the intention of taking what he has learned from those experiences, John is excited to serve Elite’s Phoenix-area customers.
John represents the next generation of roofing professionals and understands the importance of clear communication, hard work and having a sense of urgency when running a business. He is passionate about what he does and looks forward to becoming an active member of the roofing community.
John and his wife, Shannon, are the proud parents to one son and one daughter. When he is not working or spending time with his family, you will find John cheering on the San Francisco Giants and 49ers.
Managing Partner – Lynwood, CA
Rick joined the Elite team in 2018 with over three decades of experience in roofing material distribution in the Southern California area. He joined the industry immediately after school and has worked in multiple capacities as a driver, crane operator, inside salesman, operations manager and district manager. Rick’s well-rounded resume demonstrates his thorough knowledge of what it takes to be a successful roofing supplier and is most excited about getting back to the basics by providing superior customer service to the Los Angeles market.
A native Californian, Rick is a die-hard Angels fan and is known to hit the links when he isn’t working or spending time with his two grown sons who live in the LA-area.
Managing Partner – Colorado Springs, CO
Bert has over 38 years of roofing experience. Of that, 25 years were spent running a roofing company before transitioning to wholesale. Above all, Bert is focused on providing top notch customer service. You may also find him on a forklift or driving the delivery truck – whatever it takes to make each day a success. Bert’s dedication to customers led to deep roots within his community and has guided his successful career.
Bert and his wife, Sandy, have been married for over 30 years and have two daughters. In his spare time, you may find him hunting, fishing or serving his community. Bert is active in the Kiwanis International Organization, serving the needs of children through local and worldwide service projects.
Stephen B. Whipple
Senior Vice President, Southern California
In 2013, Steve Whipple and his partners opened the Southern California division of Elite Roofing Supply in Orange, CA. Steve oversees Elite’s sales strategy and growth for all of Southern California. He specializes in both Commercial and Residential roofing and is focused on growing Elite’s sales team in both Orange and Corona.
Steve has over 20 years of experience in roofing distribution. He worked in various companies ranging from small, independent stores to nationally recognized chains. His entrepreneurial leadership style and years of experience in sales, marketing, and operations has helped him successfully identify opportunities for accelerated growth while maintaining a high level of integrity and respect in the industry. Steve understands all aspects of the business from manufacturing, to distribution, and operations. He knows and how all components work together to form a cohesive, profitable business.
Steve grew up in Arcadia, California. He graduated from California State University Long Beach with a degree in Human Resource Management. Steve and his wife have two children. He enjoys mountain biking, barbecuing and working in his yard.
Managing Partner, Kansas City, MO
Travis Dye joined Elite with over 15 years of experience in the building industry. He brings passion and a proven track record of providing great service and supporting the local roofing community. Travis is known to be a man of his word and is extremely detailed. In fact, his detailed mindset often helps customers save time on their jobs and get things done right the first go around. We are happy to have Travis, a true businessman through and through, as part of our Elite family.
Travis lives in Kansas City with his wife, Jess, and their two boys. He loves to hunt and fish, and was on the shooting team while attending the University of Missouri (Go Tigers!). Travis competes in the sporting clays world at the All-American level and has done so for the past 20 years.
Managing Partner, Kansas City, MO
Dave McCall comes to us with 23 years in the roofing industry. He is experienced in distribution, manufacturing and even as an independent rep. Dave has the knowledge and experience to provide the service and technical expertise customers deserve.
In his personal life, Dave is a Life member of the Veterans of Foreign Wars. Through his membership, Dave makes a lifetime commitment to serve fellow service members and veterans. Dave and his wife, Gina, have been happily married for 24 years with three children. He is very active in his community and local youth sports, and an avid fan of the Kansas City Chiefs. In his spare time, Dave can be found with his family, boating, tinkering on his 72 Beetle or riding his Harley.
Managing Partner, Albuquerque, NM
Alfred has 15 years experience in wholesale distribution, 11 of which are in roofing. Robert worked in many aspects of the business. His experience ranges from operating a forklift to working as a delivery driver to producing top-notch sales and service. This valuable experience and firsthand view of how the business operates is part of what makes Robert such a strong leader. Robert enjoys mentoring team members to help them grow both personally and professionally.
In his personal life, Robert spends time with his wife and two sons. He enjoys outdoors activities such as camping, hunting, fishing and boating.
Managing Partner, El Paso, TX
Alfred joins Elite with 18 years experience in the building industry, 4 of which were in roofing. He leads with excitement and passion for developing new business and providing exceptional customer service. In fact, Alfred joined the ERS team due in part to our unwavering customer and employee care.
In his personal life, Alfred spends time with his wife and two sons. He enjoys attending concerts, watching sporting events and having cookouts.
No job is too big, or too small
Elite’s unique model, where each store is run by a Managing Partner, allows for a unique customer experience. Pricing and inventory decisions are made at the local branch level, promoting fast turnaround and an empowered sales team. We realize our customers have a lot on their plates, so we strive to make roofing supply purchases as easy as possible.
Whether you’re working with an Elite salesperson, speaking with our Credit Manager or interacting with our delivery crews, you will notice the Elite Difference. Our team is knowledgeable and eager to help you get what you need.
Equipment to handle any size job
ERS utilizes various types of trucking and transportation equipment to handle our customers’ specific needs. Each morning and throughout the day, our crews load and deliver supplies directly to job sites and offices across the nation.
“An investment in knowledge pays the best interest.”
— Benjamin Franklin
One of our long-standing company goals is to be a good steward within the roofing community. We believe that a three legged stool between the contractor, manufacturer and distributor is critical for the health and success of the industry. The more we work together to ensure all three legs are profitable, the better off we will all be.
Since day one, Elite has dedicated time, money and resources to better the health of local roofing communities. This involvement is led by Sarah Weiss (CEO) and Brian Torry (Chairman of the Board). Elite is a proud member of the Western States Roofing Contractor Association and attends the IRE and Western States Expo annually. Brian became a member of Arizona Roofing Contractors Association (ARCA) over 30 years ago and remains an active member today. He even helped Elite become a Platinum Sponsor when the company first entered the Arizona market! In addition, Brian is one of the co-founders of ARIF and became President of ARIF in 1999. Each year, ARIF gives nearly $20,000 in scholarships to children of roofing industry professionals.
Sarah currently serves on the board of the ARCA and chairs the Marketing and Membership committee. Our local managers are active in ARCBAC, RCA SoCal, and CRA and frequently participate in meetings, sponsor events, chair committees, etc.
“I’ve always believed that one woman’s success can only help another woman’s success.”
— Gloria Vanderbilt
Additionally, Elite is proud to be a Platinum Sponsor of National Women in Roofing. Sarah became an active member during NWIR’s inception, both nationally and in the local Arizona Council. Did you know that NWIR covers the cost of an NWIR Membership for each woman in participating companies? They also encourage members to get involved in their local chapters and provide a forum for women to find mentors, further their roofing education and network with others in the industry. Elite’s leadership team feels this forum is making a difference in the level of participation and engagement of women throughout the industry.
Proud Members and Sponsors of these Industry Associations:
“Service to others is the rent you pay for your room here on earth.”
– Muhammad Ali
Each year, Elite gives back by donating to non-profits for roof remodeling, sponsoring Little League teams, participating in races for cancer funding, etc.. This past year, Elite donated the material necessary for the Boy Scouts of America to get a new roof on their Phoenix facility.
Elite believes that being of service to others begins at home. We realize that back-to-school time is expensive for every family, given the cost of new backpacks, books, supplies, etc. With that in mind, we look to lessen the burden our employees experience through our Tools for School program.
Each year, our Tools for School program provides school-age children of Elite employees with a new backpack, lunch box and necessary school supplies. More specifically, our branches gather all the school supply lists in July and head out to local stores for a massive back-to-school shopping experience. Then, the team works together to assemble backpacks and add a note for each student. After the process is complete, proud parents snap photos of their children heading off to school. Once photos are received, our team makes a collage to hang at each store. Long story short, we could not be more proud of our Elite kids!