Elite Roofing Supply Leadership Team

Independent and Experienced

Elite Roofing Supply is a locally owned, independent distributor of roofing materials and supplies. Our founders started ERS in 2013 with the mission to provide roofers with an independent distributor knowledgeable in both commercial and residential roofing. At this time, we have 18 branches spread across Arizona, California, Colorado, Louisiana, Missouri, New Mexico, and Texas, with more on the way!

ERS carries most major Residential and Commercial product lines. Click here for a full product list.

Founders and Senior Leadership

Brian Torry

Chairman of the Board

Brian Torry has over 35 years’ experience in wholesale building materials distribution. After initially entering the roofing industry, Brian quickly progressed from salesman to branch manager. Not long after, he was named partner and VP of the Western Region for the 5th largest distributor in the United States.

Years later, Brian and his partners opened ERS in April 2013. Their vision was to build a sustainable, independent distribution business in key markets, utilizing local distribution experts. As a matter of fact, Brian is responsible for creating the vision for Elite’s growth strategy.

Today, Brian attributes his success to surrounding himself with a strong team, hard work and thick skin. He is a native of Alexandria, LA and moved to Arizona shortly after graduating high school. With years of industry experience under his belt, Brian became the founding President of Arizona Roofing Industry Foundation. For those who don’t know, ARIF is responsible for generating annual scholarship funds for relatives of industry members. Aside from his professional achievements, Brian is an avid outdoorsman and has 3 beautiful daughters and 5 grandchildren.


Sarah Weiss

CEO & President

Sarah Weiss wears many hats as Elite’s CEO & President. However, Sarah’s daily focus is building teams and designing processes that allow our branches to serve the professional roofing contractor better than any other distributor. For this reason, much of her time is dedicated to overseeing day-to-day business activities and executing Elite’s expansion strategy. Throughout the years, Sarah’s attention to detail and ability to take a big picture vision and make it reality have been integral to Elite’s success.

Sarah was immersed in the roofing industry as a young child. In fact, Sarah’s watched both her grandparents work in contracting and her father in supply distribution. While attending the Marshall School of Business at USC, Sarah emphasized in Distribution Management with the idea that she may enter the family business one day. Upon graduating from college, Sarah spent several years in Sales and Consulting before becoming a founding partner of ERS in 2013.

Sarah currently resides in Phoenix, AZ with her husband, son and two daughters. She is an active member of the community, serving on the Board of the ARCA and the Board of the Phoenix Chamber of Commerce. In addition, Sarah is Chair of a Phoenix-based nonprofit, Rosie’s House, and Chair of the ARCA Membership Committee. In her spare time, Sarah is often found traveling with friends and family, reading and serving as her children’s Uber driver.


Rob Keen

CFO

Rob Keen has over 25 years’ experience serving the building, construction and remodeling industries, including senior management roles with multi-unit, multi-state roofing distributors. He joined the Elite team in 2017 with an intense appreciation for people and their contribution to creating successful organizations. Today, Rob is responsible for managing the day-to-day operations of ERS. He also works closely with Sarah and Brian to develop the company’s long term growth plan.

Rob has a Bachelor of Science in Accounting and Finance from Lehigh University and an MBA from Washington University. He is married with two children and enjoys coaching, swimming and travel.


Greg Russell

Senior Vice President

Greg Russell has over 20 years of industry experience. His career first began as a commercial salesman. Later, Greg graduated to Branch Manager/Owner and successfully opened green-field locations throughout his region.

In 2013, Greg joined his partners and opened Elite Roofing Supply. While the industry as a whole was experiencing consolidations, Greg realized customers wanted to buy from local companies whose managers were business owners themselves. In April 2013, Greg opened the San Jose, California branch. At the same time, he provided leadership to the overall business plan behind ERS. Since opening, Greg and his team have established a loyal customer base that appreciates buying from a company that cares about customers and understands to the challenges of small business ownership.

After opening the San Jose branch, Greg identified and attracted new partners in Pittsburg, CA (2016) and Stockton, CA (2017). From then on, he acted as leader of the Northern California entity until early 2018. That year, he progressed into his current corporate role, where he focuses on vendor negotiations/relations and partnership programs. In addition, Greg assists all ERS locations in optimizing purchasing efficiencies, attaining best valued partner lines, and project negotiations.

Given his extensive roofing experience, Greg is considered an industry legacy. As a matter of fact, Greg’s wife is a fellow roofing industry professional and both his parents are lifelong roofing industry executives, too! Greg and his wife currently live in Danville, CA with their three daughters.

Jared Cobb

Corporate Pricing Manager

Jared Cobb joined the roofing industry in 2003. His career began in various contracting roles then eventually transitioned to roofing distribution. At that point, Jared joined fellow industry professionals Brian Torry and Greg Russell. Over time, Jared’s level of responsibility increased he became Elite’s Market Manager for Northern California.

Prior to Elite,  Jared earned a Bachelor’s Degree from UC Davis where he competed on the college wrestling team. Jared is married with two daughters and enjoys spending time with family, camping, and watching his daughters play basketball and softball.


Brian Robinson

Credit Manager

Brian Robinson became a credit manager in 1989 and has 24 years experience in roofing distribution. Since joining Elite in 2018, Brian has embraced his role within the organization, valuing the family-like culture.

Prior to his time with Elite, Brian grew up in Orange County, CA and later relocated to Southern Utah with his wife and three children. In their spare time, Brian and his family enjoy hiking and camping in the great outdoors. If you don’t see Brian at work, you will find him cooking, playing golf or riding his Honda Goldwing.


Heather Baker

Credit Manager

Heather’s career in credit began in 1998 as a Credit Specialist in electronics distribution. After that, Heather spent 14 years as a Credit Analyst with 3M Unitek before joining Elite in 2016.

Heather was born and raised in Southern California and moved to Arizona in 2016 with her husband. She has two sons in their 20s and enjoys camping, riding and road tripping with her husband.

Randall Adam

Managing Partner – Loveland, CO

Randall joined the roofing industry in 2002 with a degree in Industrial Distribution from University of Nebraska at Kearney. Since then, Randall worked various roles ranging from loading roofs, dispatching trucks, selling materials and managing his branch. Over the years, he built many long-standing relationships in the roofing community with the belief that life is about the people we meet along the way. That said, Randall’s passion for service and building strong teams naturally fit with Elite’s core values.

Randall is loved by his beautiful wife, Erin, and five children. When not at work, Randall spends time watching his children’s extracurricular events, coaching competitive baseball and dating his wife.


Rick D’Alessio

Managing Partner – Tucson, AZ

Rick has over 30 years experience in the roofing and construction industry. In his early career, Rick worked various sales roles serving Sacramento and Santa Rosa, California. After that, he moved to Tucson, Arizona to further his sales and management career. Today, Rick maintains that strong customer and employee relationships are essential to building a solid business.

In his spare time, Rick enjoys playing racquetball and tennis, and camping/hiking with his family. He is loved by his wife of 34 years and has two children ages 27 and 20.


Rick Draper

Managing Partner – Stockton, CA

Rick joined Elite with over 20 years of industry experience and a strong background in Commercial Roofing. Initially, Rick chose Elite based off his passion for building a family-oriented branch culture and delivering on customer promises. When not at the office, Rick can be found riding his Harley Davidson or playing Texas Hold Em. He is happily married with five sons, three of whom are also part of the Elite family.


Mark Elledge

Vice President – Northern California, Managing Partner – Pittsburg, CA

Mark Elledge is highly recognized in Northern California’s roofing and building materials industry. More than 32 years ago, Rick’s career took off in the building materials industry while he was simultaneously attending college.

In 2010, Mark joined forces with Greg Russell and Brian Torry to manage a rapidly growing roofing distribution facility. After that, Mark and his team quickly became one of the more successful and well-respected distributors in the area.

Later on, Mark reconnected with Brian and Greg and joined Elite as a Managing Partner. Today, Mark and his team make up Elite’s Pittsburg, CA branch.

Today, Mark lives in Fairfield, CA with his wife and two sons. Aside from work, Mark spends time with family and friends, watching soccer and baseball, playing golf and traveling.


Paul LeFevre

Managing Partner – Mesa, AZ

Paul brings more than 30 years’ industry experience to his role at Elite. Initially, Paul joined the roofing industry in 1986 as a truck driver. After that, he quickly transitioned to an inside sales position. From then on, Paul rapidly moved up the ranks, holding different titles such as Purchasing Manager, Manager of Procurement and Regional Manager for a large distributor.

Paul’s experience is complemented by his commitment to customers. In particular, he believes in putting service first and enjoys building solid relationships with his business partners.

Aside from work, Paul is married with three sons and one grandson. He enjoys spending time with family, whether they’re camping, fishing or hitting the golf course. Paul is also an avid sports fan and loves to host NBA Finals and Super Bowl parties with family and friends.


Mike Lesisko

Co-Managing Partner – Denver, CO

Mike Lesisko is passionate about taking care of customers and keeps his branch centered around customer needs. Early on, Mike recognized a need for an independent distributor in Denver, CO focused on serving the Commercial and Residential contractor community. After 12 years of wearing numerous hats in the industry, Mike opened his own branch with Elite Roofing Supply.

Mike’s abilities and strong customer service skills helped him become a top salesperson in the industry and highly regarded with vendors and customers alike.

In his spare time Mike enjoys spending time with his girlfriend and daughter. When not at work, he likes hiking, running, biking or serving as Master Chef at his house.


Kelly Woods

Co-Managing Partner – Denver, CO

Kelly Woods joined the Elite team in 2019. At the time, he recognized his new position as an amazing opportunity to further develop his entrepreneurial spirit. More specifically, he saw the value Elite brings to the contractor base as a service-focused independent distributor.

Kelly’s roofing distribution career began in 1988 in Albuquerque, NM. That year, he started out as a salesman, followed by operations manager, outside sales representative, branch manager and eventually regional manager. Kelly enjoys building teams and encouraging the personal success of his employees. Having had the opportunity to work in many markets, Kelly finally planted roots in Colorado in 1995. Outside of his role at Elite, Kelly spends most of his time with his four-year-old twin boys and his wife of 16 years.


Robert McCalman

Managing Partner – Bossier City, LA

Robert has 25 years experience in the construction industry, 14 of which were focused in roofing distribution. Over the years, he gained extensive knowledge of both commercial and residential roofing. Originally, Robert joined Elite because he sought a company that focuses on its people and providing a level of service unmatched in the industry.

Robert was born and raised in the Bossier City, LA area and enjoys sharing his passion as an avid outdoorsman with his family.


Dave LaCouture

Managing Partner – Baton Rouge, LA

Dave joined Elite’s team in 2019 with over 5 years’ experience in roofing distribution. As a seasoned professional with a long history of playing professional hockey, Dave brings the value of teamwork and leadership to Elite Roofing Supply.

In his free time, Dave enjoys spending time with his wife of 25 years and two children, both alumni of Louisiana State University.


Jill Miller

Managing Partner – Corona, CA

Jill Miller is a roofing industry veteran with over 30 years experience. Prior to joining Elite, Jill managed a highly successful distribution yard in the Norco/Corona market. As a result, Jill has a strong understanding of what it takes to be successful, develop loyal customer relationships and build a strong team.

When Jill first entered the industry, she joined a small, family-run distributor. Over the years, she worked her way up by learning every role within a distribution yard. However, that small distributor eventually sold to a national company. In joining Elite, Jill feels she is returning home to what made her fall in love with the industry 30 years ago.

Today, Jill lives in Highland, CA with her husband and three sons. In her free time, she enjoys heading to the beach, gardening and hanging out with family and friends. Jill is also an avid racquetball player and is often found cheering for one of her son’s teams on the baseball field .


Doug Norman

Managing Partner – Monroe, LA

Doug joined Elite Roofing Supply in 2018. Above all, Doug chose Elite to surround himself with a strong team of like-minded individuals dedicated to serving the professional Residential and Commercial Roofing community. Over the years, Doug worked in many capacities within the industry. However, his favorite roles were entrepreneurial in spirit. At Elite, Doug has the opportunity to return to his roots.

Doug’s career began working in his family’s lumber business over 35 years ago. After a few years, he recognized a need for a roofing distribution company in Monroe, LA. Over the next 28 years, Doug helped grow his family’s roofing distribution company. The company quickly went from small, family-owned and operated to one that was invested in by partners and eventually sold to a national publicly traded company.

Over the years, Doug learned every aspect of the business and gained a strong understanding of what it takes to run and grow a successful distributorship. Additionally, he became well-versed in identifying new locations for future growth and building teams to ensure success in different markets across the country. With dedication and perseverance, Doug built a loyal customer base and looks forward to supporting his customers however possible.

Today, Doug resides in Louisiana with his wife and two daughters. He is an avid outdoorsman and enjoys spending time with family. In fact, Doug often strives to cultivate the same love he has for the outdoors in his family members through hunting and fishing trips, tennis matches, and water sports.


John O’Dell

Managing Partner – Phoenix, AZ

John grew up in the drywall business and knew early on that he wanted a career in a construction-related field. His roofing industry roots began in 2011 while working for an independent supplier in Northern California. In 2014, John moved to the Tucson market to work for a large distributor and continue his career in the building materials industry. With the desire to return to an independent distribution company, John joined Elite and moved to the Phoenix market in 2018 to oversee the Glendale branch.

John represents the next generation of roofing professionals and understands the importance of clear communication, hard work and a sense of urgency when running a business. He is passionate about what he does and looks forward to becoming an active member of the roofing community.

Aside from work, John and his wife, Shannon, are the proud parents to two children. When he is not spending time with family, you can find John cheering on the San Francisco Giants and 49ers.


Rick Sasseen

Managing Partner – Lynwood, CA

Rick joined Elite in 2018 with over three decades of experience in roofing material distribution in Southern California. After completing school, Rick joined the industry and worked in multiple capacities as a driver, crane operator, inside salesman, operations manager and district manager. Clearly, Rick’s well-rounded resume demonstrates his thorough knowledge of what it takes to be a successful roofing supplier. When Rick first joined Elite, he expressed an intense excitement for getting back to the basics by providing superior customer service to the Los Angeles market.

A native Californian, Rick is a die-hard Angels fan. When he isn’t at work, Rick can be found hitting the links or spending time with his two grown sons in the LA-area.


Bert West

Managing Partner – Colorado Springs, CO

Bert joined Elite with over 38 years of roofing experience. Of that, 25 years were spent running a roofing company before Bert’s transition to wholesale distribution. Although Bert manages our Colorado Springs branch, you may also find him on a forklift or driving a delivery truck. In other words, Bert believes in doing whatever it takes to make each day a success.

Throughout the years, Bert’s guiding force was providing top notch service to customers. As a result, he developed deep roots in his community and built a successful career in the roofing industry.

Bert and his wife of over 30 years, Sandy, have two daughters. In his spare time, you may find him hunting, fishing or serving his community. Additionally, Bert is active in the Kiwanis International Organization, serving the needs of children through local and worldwide service projects.


Stephen B. Whipple

Senior Vice President, Southern California

Steve Whipple and his partners opened Elite’s Orange, CA branch in 2013. He specializes in both Commercial and Residential roofing and is focused on growing Elite’s sales teams in Orange and Corona. In addition to running the Orange, CA branch, Steve oversees Elite’s sales and growth for all of Southern California.

Steve has over 20 years of experience in roofing distribution. Over the years, he worked for various companies ranging from small, independent stores to nationally recognized chains. Steve understands all aspects of the business including manufacturing, distribution, and operations. More specifically, he knows how all components work together to form a cohesive, profitable business. Throughout his career, Steve’s entrepreneurial leadership style and sales, marketing, and operations experience helped him successfully identify opportunities for accelerated growth. However, he always maintained a high level of integrity and respect in the industry no matter the growth rate.

Steve grew up in Arcadia, California and graduated from California State University Long Beach with a degree in Human Resource Management. Outside the office, Steve is loved by his wife and two children and enjoys mountain biking, barbecuing and working in his yard.


Travis Dye

Managing Partner, Kansas City, MO

Travis Dye joined Elite with over 15 years of building industry experience. He brings passion and a proven track record of providing great service and supporting the local roofing community. As well as that, Travis is known as a man of his word and is extremely detailed. That said, Travis’ detailed mindset often helps customers save time on jobs by getting things done right the first go around. In short, we are thrilled to have Travis, a true businessman through and through, as part of our Elite family.

Travis lives in Kansas City with his wife, Jess, and his two boys. In his spare time, Travis enjoys hunting, fishing and shooting. In fact, Travis spent time on the shooting team while attending the University of Missouri (Go Tigers!). Travis competes in the sporting clays world at the All-American level annually and has done so for the past 20 years.


Dave McCall

Managing Partner, Kansas City, MO

Dave McCall joined Elite with 23 years of roofing industry experience. Given his many years in the industry, Dave is well-versed in distribution and manufacturing. He even has experience as an independent rep! It’s no surprise that Dave possesses the knowledge and experience to provide the service and technical expertise customers deserve.

Outside of work, Dave is a Life member of the Veterans of Foreign Wars. Through his membership, Dave makes a lifetime commitment to serve fellow service members and veterans. Dave is happily married to his wife of 24 years, Gina, and enjoys time with their three children. He is very active in his community and local youth sports, and an avid fan of the Kansas City Chiefs. In his spare time, Dave enjoys boating with his family, tinkering on his 72 Beetle and riding his Harley.


Robert Hernandez

Managing Partner, Albuquerque, NM

Robert has 15 years experience in wholesale distribution, 11 of which are in roofing. Over the years, Robert did anything from operating forklifts, working as a delivery driver, and producing top-notch sales and service. That said, Robert’s firsthand knowledge of business operations is in part what makes him such a great leader. In addition to hands on work, Robert enjoys mentoring team members to inspire personal and professional growth.

In his personal life, Robert spends time with his wife and two sons. He enjoys outdoors activities such as camping, hunting, fishing and boating.


Alfred Montenegro

Managing Partner, El Paso, TX

Alfred joined Elite with 18 years experience in the building industry, 4 of which were in roofing. Each day, Alfred leads with excitement and passion for developing new business and providing exceptional customer service. In fact, Alfred joined the ERS team due in part to our unwavering customer and employee care.

In his personal life, Alfred spends time with his wife and two sons. He also enjoys attending concerts, watching sporting events and having cookouts.


Elite Roofing Supply Customer Philosophy

No job is too big, or too small

Each Elite store is operated and managed by a Managing Partner, which helps create a unique customer experience. In addition, pricing and inventory decisions are made at the local branch level to promote fast turnaround and an empowered sales team. We realize our customers have a lot on their plates, so we strive to make roofing supply purchases as easy as possible.

Whether you’re working with an Elite salesperson, speaking with our Credit Manager or interacting with our delivery crews, you will notice the Elite Difference. Our team is knowledgeable and eager to help you get what you need.

Elite Roofing Supply Fleet

Equipment to handle any size job

ERS utilizes various types of trucking and transportation equipment to handle our customers’ specific needs. Each morning and throughout the day, our crews load and deliver supplies directly to job sites and offices across the nation.

Elite Roofing Supply conveyor truck  Elite Roofing Supply flatbed trucks

Industry Involvement

“An investment in knowledge pays the best interest.”
— Benjamin Franklin

Brian Torry Elite Roofing Supply Corona Roofing AssociationOne of Elite’s long-standing company goals is to be a good steward within the roofing community. With that, we believe that a three legged stool between the contractor, manufacturer and distributor is critical for the health and success of the industry. In other words, the more we work together to ensure all three legs are profitable, the better off we will all be.

Sarah Weiss and Brian Torry currently lead Elite’s industry involvement. As Elite’s CEO and Chairman, Sarah and Bryan dedicate time, money and resources to help improve local roofing communities. That said, Elite is a proud member of the Western States Roofing Contractor Association and attends the IRE and Western States Expo annually.

Brian is also an active member of Arizona Roofing Contractors Association (ARCA) and first joined the organization over 30 years ago. In fact, he helped Elite become a Platinum Sponsor when the company first entered the Arizona market! Additionally, Brian is a co-founders of ARIF and became President of ARIF in 1999. Each year, ARIF gives nearly $20,000 in scholarships to children of roofing industry professionals.

Sarah on the board of the ARCA and chairs the Marketing and Membership committee. Aside from corporate leadership involvement, our local managers are active in ARCBAC, RCA SoCal, and CRA and frequently participate in meetings, sponsor events, chair committees, etc.

“I’ve always believed that one woman’s success can only help another woman’s success.”
— Gloria Vanderbilt

Last but no least, Elite is a proud Platinum Sponsor of National Women in Roofing. Sarah became an active member, both nationally and in local Arizona Council, during NWIR’s inception. Did you know that NWIR covers the membership cost for each woman in participating companies? Moreover, the organization highly encourages members to get involved in their local chapters. Through local chapters, women find mentors, further their roofing education and network with others in the industry. For this reason, Elite’s leadership team feels this forum is making a difference in the level of participation and engagement of women throughout the industry.


Proud Members and Sponsors of these Industry Associations:

Elite Roofing Supply Community

Community Involvement

 Elite Roofing tools for school“Service to others is the rent you pay for your room here on earth.”
– Muhammad Ali

Each year, Elite donates time, energy and resources to better local communities. Namely, Elite takes pride in sponsoring Little League teams, donating materials for non-profit roof remodeling, and participating in races for cancer funding. This past year, Elite donated the material necessary to put a new roof on the Boy Scouts of America facility in Phoenix.

As a company, we believe that being of service to others begins at home. More specifically, we realize that back-to-school time is expensive for every family, given the cost of new backpacks, books, supplies, etc. With this in mind, we look to lessen the burden our employees experience through our Tools for School program.

Every summer, our Tools for School program provides school-age children of Elite employees with new backpacks, lunch boxes and necessary school supplies. First, our branches gather school supply lists and head to local stores for a massive back-to-school shopping experience. Then, teams work together to assemble backpacks and add a note for each student. After the process is complete, proud parents snap photos of their children heading off to school. Once photos are received, our team makes a collage to hang at each store. Long story short, we could not be more proud of our Elite kids!