Independent and experienced
Elite Roofing Supply is a locally owned, independent distributor of roofing materials and supplies currently serving Arizona, California, Colorado, and Louisiana. Elite was founded in 2013 with the mission to provide roofers with an independent distributor who is knowledgeable in both commercial and residential roofing.
ERS carries most all major Residential and Commercial lines of products. A full list of the products Elite carries is on the products page of the website.
Founders and Senior Leadership
CEO & Chairman of the Board
Brian Torry is currently the CEO & Chairman of the Board of Elite Roofing Supply. He spent the past 35 years in the wholesale building materials distribution business. During that time, Brian progressed from salesperson to branch manager to partner and VP of the Western Region for the 5th largest distributor in the United States.
Brian and his partners opened Elite Roofing Supply in April 2013 with a vision to build a sustainable independent distribution business in key markets, utilizing local distribution experts. Brian is responsible for creating the vision for Elite’s growth strategy.
Brian attributes his success to surrounding himself with a strong team, hard work and thick skin. Brian is a native of Alexandria, Louisiana. He moved to Arizona shortly after graduating from high school. He attended college in Arizona, has 3 beautiful daughters and 3 grandchildren. He is the founding President of Arizona Roofing Industry Foundation, the charitable arm of the Arizona Roofing Contractors Association, which is responsible for generating funds for scholarships each year for relatives of Industry members. Brian is also an avid outdoorsman.
Sarah is currently the COO for Elite Roofing Supply. Since Elite’s inception she has been responsible for building the company’s infrastructure to support the growth of the company. Sarah serves as Brian’s right hand person and is actively involved in managing the day to day business activities along with the execution of Elite’s expansion strategy. Sarah’s focus each day is on building teams and designing processes that will allow our branches to focus on serving the professional roofing contractor better than any other distributor out there. Sarah’s attention to details and ability to take a big picture vision and make it a reality has been integral to Elite’s success.
As COO Sarah currently oversees Elite’s Corporate office and is the driver of many of Elite’s strategic planning initiatives. Over the next five years Brian is transitioning his day to day responsibilities as CEO to Sarah as he works toward transitioning to Chairman of the Board. Sarah will bring to the CEO role visibility on what the next generation of contractors will be expecting from Elite and an unwavering passion for keeping the business focused on the people we serve (the professional roofing contractor) and on the Managing Partners and Elite team members who serve the customers day in and day out.
Sarah Weiss was born and raised in the roofing industry with her grandparents being in the contracting side of the business and her father being in distribution. While attending the Marshall School of Business at USC, Sarah emphasized in Distribution Management with the idea that one day she may enter the family business. Upon graduating from college Sarah spent several years in Sales and Consulting before becoming a founding partner of ERS in 2013.
Sarah currently resides in Phoenix, Arizona with her husband, her son and two daughters. She is an active member of the community, serving on the Board of the Arizona Roofing Contractor Association (ARCA), the Board of the Phoenix Chamber of Commerce, as Chair of a Phoenix based non-profit, Rosie’s House Board, and Chair of the ARCA Membership Committee. Sarah spends her free time traveling with friends and family, reading and serving as her children’s Uber driver.
Rob Keen has over 25 years’ experience serving the building, construction and remodeling industries, including senior management roles with multi-unit, multi-state roofing distributors. Rob has an intense appreciation for people and their contribution to creating successful organizations. Rob joined the Elite Team in 2017 and is responsible for managing the day-to-day operations of ERS and working closely with Sarah and Brian to develop the long term growth plan for the company.
Rob has a Bachelor of Science degree in accounting and finance from Lehigh University and an MBA from Washington University in St. Louis. He is married with two children and enjoys coaching, swimming and travel.
Chris brings to the Elite Team more than 25 years of global accounting, corporate finance and treasury experience leading small, middle market and large publiccompanies in a variety of different industries.
During his ten years in public accounting with BDO and Grant Thornton, Chris worked with and advised many closely held family businesses in the distribution, manufacturing and construction industries. At Elite, Chris works with all areas of the business to develop and maintain financial and operational processes and key performance indicators toward creating a long-term, sustainable growth trajectory for the Company and its employees.
Chris is a graduate of the University of Wisconsin-Madison with degrees in accounting and finance and is a Certified Public Accountant. Chris lives in Phoenix, Arizona with his wife and two daughters and is actively involved in trying to keep up with their Girl Scout and volleyball activities!
Senior Vice President
Greg Russell has been in the roofing supply industry for over 20 years. He began his career as a commercial salesperson, but for the better part of his career, he has been a branch manager/owner and has successfully opened green-field locations throughout his region.
In 2013, Greg joined his partners and opened Elite Roofing Supply. While the industry as a whole was experiencing consolidations, Greg realized customers wanted to buy from local companies whose managers were business owners themselves. In April 2013, Greg opened the San Jose, California branch while also providing leadership to the overall business plan behind Elite Roofing Supply. Since opening, Greg and his team have established a loyal customer base that appreciates buying from a company who cares about their customers and can relate to the challenges of small business ownership. Greg followed the establishing of the San Jose branch by identifying and attracting new partners in two additional Northern California locations in Pittsburg, CA, which opened in 2016, and Stockton, CA which opened in 2017. He acted as the leader of the Northern California entity until early 2018, when he progressed into a corporate role of vendor negotiations, and relations. He heads up all vendor partnership programs and assists all ERS locations in optimizing purchasing efficiencies, attaining best valued partner lines, and project negotiations.
Being a legacy in the roofing industry, Greg has been involved in his industry his entire life. Both of his parents are lifelong roofing industry executives. He currently lives in Danville, CA with his wife, who is also a roofing industry professional, and three daughters.
Corporate Pricing Manager
Jared Cobb has been in the roofing industry since 2003. He started on the contractor side and then moved into the distribution side where he joined Brian Torry and Greg Russell for the first time. During this time Jared had increasing responsibility, eventually moving up to a market manager in Northern California.
Jared Graduated from UC Davis with a BA while competing on the wrestling team. He is married with 2 daughters. Jared enjoys spending time with his family, camping, and watching his daughters play basketball and softball.
Brian Robinson has been a credit manager since 1989 and in roofing distribution for 24 years. Since joining Elite in 2018, Brian has embraced his role within the organization, valuing the family-like culture.
Raised in Orange County, California, Brian, his wife and three children relocated to Southern Utah nine years ago where they enjoy hiking, camping and the great outdoors. If you don’t see Brian at work, you can find him cooking, playing golf or riding his Honda Goldwing.
Heather started her career in credit by working in electronics distribution as a Credit Specialist in 1998. Following that, Heather spent 14 years as a Credit Analyst with 3M Unitek before joining Elite in 2016.
Heather was born and raised in Southern California and moved to Arizona in 2016 with her husband. Heather has two sons in their 20s and enjoys spending time camping, riding and road trips with her husband .
Managing Partner – Loveland, CO
The Loveland branch is strategically located to service Northern Colorado and led by Managing Partner, Randall Adam. A graduate of the University of Nebraska at Kearney with a degree in Industrial Distribution, Randall joined the roofing industry in 2002. Since then, he has worked in many roles ranging from loading roofs and dispatching trucks to selling materials and managing his branch. Over the years, Randall has built many long-standing relationships in the roofing community believing life is about the people we meet along the way. His passion for building relationships and strong teams are what has driven Randall’s successes over his career and fare a natural fit with Elite’s core values.
Randall is married to his beautiful wife Erin and they have five children. When not at work, he spends his time at his children’s events, coaching competitive baseball and dating his wife.
Managing Partner, Tucson, AZ
Rick has been in the roofing and construction industry for more than 30 years. He started with sales positions in the Sacramento and Santa Rosa, California areas and later moved to Tucson, Arizona, where he continued in sales and management. Rick believes that strong customer and employee relationships are essential to building a solid business.
Rick has been married for 34 years and has two children ages 27 and 20. In his spare time, he enjoys playing racquetball and tennis. He also enjoys camping and hiking with his family.
Managing Partner – Stockton, CA
Rick joined Elite Roofing Supply because he is passionate about building a family oriented culture at his branch and delivering on promises to his customers. He felt he could accomplish both at Elite. Rick has been in the roofing industry for over 20 years and has a strong background in Commercial Roofing. When not at the office, he can be found riding his Harley Davidson or playing Texas Hold Em. Rick is happily married and has five sons, three of which are also part of the Elite Family.
Vice President of Sales for Arizona, Partner
Onnie Diaz experience and passion for the roofing industry along with his entrepreneurial spirit made him a great fit to join the Elite team. Onnie will be responsible for the leadership of Elite’s sales team which consists of Mike Payne, George Smith, Tyler LeFevre, and Minnie Robles. Onnie will also be focused on working with Managing Partner, Grant Harsin to grow Elite’s Commercial and Residential sales and locations throughout the state of Arizona.
Onnie is a well-known figure in the Arizona Roofing Community, an active member of ARCA and has been involved in all facets of the roofing industry for over 30 years. A summer job tearing off roofs at a roofing company planted the seed that resulted in Onnie partnering and building a roofing and sheet metal company in the late 90s. In 2014, he decided to make the biggest change of his career and entered into the distribution side of the business to help support and service the professional roofing contractor. Having been on both sides of the business, Onnie understands the daily challenges contractors face and has the product and business knowledge to fully support them and help grow and improve their business.
Vice President, Northern California and Managing Partner, Pittsburg, CA
Mark Elledge is highly recognized in the roofing and building materials industry throughout Northern California. He began his career in the building materials industry more than 32 years ago while attending college.
In 2010, Mark joined forces for the first time with Greg Russell and Brian Torry, managing a rapidly growing roofing distribution facility. Mark and his team quickly became one of the more successful and well respected distributors in the area.
Today, Mark and his team can be found at the Elite Roofing Supply location in Pittsburg, CA. He is now a Managing Partner with Elite, reconnecting with Greg and Brian, and thrilled to be part of this independent roofing distributor.
Mark lives in Fairfield, CA with his wife and two sons. He enjoys spending his free time with family and friends, watching soccer and baseball, playing golf, and traveling.
Managing Partner – Mesa, AZ
Paul brings more than 30 years’ industry experience to his role at Elite. He came into the roofing industry in 1986 as a truck driver and quickly moved into an inside sales position. He quickly moved up the ranks holding different positions such as Purchasing Manager, Manager of Procurement and Regional Manager for one of the larger distributors.
Paul’s experience in all facets of the industry is complemented by his commitment to his customers. He believes in putting service first and enjoys building good solid relationships with his business partners. He is excited to be part of Elite Roofing Supply Company and looks forward to helping us grow.
Paul is married with three sons and one grandson. He enjoys spending time with his family, whether it’s camping, fishing, or hitting the golf course. He also is an avid sports fan and loves to host NBA Finals and Superbowl parties with his family and friends.
Co-Managing Partner – Denver, CO
Mike Lesisko has a passion for taking care of customers and keeping the branch as a whole centered around the customers needs. After having spent 12 years in the Roofing Distribution industry wearing many hats, Mike decided to go out on his own and open his own branch with Elite Roofing Supply. Mike saw a need for an independent distributor in Denver that will focus on serving the Commercial and Residential contractor community.
Mike’s ability to build strong teams and deliver on his promises to the customers is what has resulted in Mike being a top salesperson in the industry and someone who is highly regarded with vendors and customers alike.
In Mike’s spare time he enjoys spending time with his girlfriend and his daughter. He can often be found hiking, running, biking or serving as Master Chef at his house.
Co-Managing Partner – Denver, CO
Kelly Woods joined the Elite team in 2019 after recognizing an amazing opportunity to further develop his entrepreneurial spirit. Kelly saw the value that Elite brings to the contractor base as a service-focused independent distributor.
Starting his career in roofing distribution in 1988 in Albuquerque, Kelly served first as an inside sales person, followed by operations manager, outside sales, branch management and eventually regional management. Throughout his tenure, Kelly has enjoyed building teams and encouraging personal success with many of his employees. Having had the opportunity to work in many markets, Kelly finally planted roots in Colorado in 1995. Kelly has been married for 16 years and spends most of his time with his four-year-old twin boys.
Managing Partner – Bossier City, LA
Robert has been in the construction industry for 25 years, of which the past 14 yrs have been in roofing distribution. Robert has extensive knowledge of commercial and residential roofing. Robert joined Elite Roofing Supply because of the focus on the people. Elite puts the employees and customers first and provides a level of service that is missing in the industry. Robert has lived in the Bossier City area his entire life and is an avid outdoorsman. Robert enjoys spending time with his family while doing outdoor activities.
Managing Partner – Baton Rouge, LA
Dave has been in the roofing industry for over five years working in distribution and joined the Elite team in 2019. A seasoned professional with a long history of playing professional hockey, Dave brings the value of teamwork and leadership to the Elite organization.
Dave has been married for 25 years and has two children, both alumni of Louisiana State University.
Managing Partner – Corona, CA
Jill Miller is a roofing industry veteran with over 30 years of experience and is the Managing Partner of the Corona store. Prior to joining Elite, Jill managed a highly successful distribution yard in the Norco/Corona market. Jill entered the roofing distribution industry over 30 years ago and worked her way up while learning every role within a distribution yard. As a result, Jill has a strong understanding of what it takes to be successful, develop loyal relationships with customers, and build a strong team.
When Jill entered the industry she joined a small, family-run distributor, which was eventually sold to a national company. In joining Elite she feels she is returning home to what made her fall in love with the industry 30 years ago.
Jill lives in Highland, CA with her husband and three sons. In her free time, she loves the beach, gardening, and hanging out with her family and friends. She is an avid racquetball player and can often be found at a baseball field cheering on one of her son’s teams.
Managing Partner – San Jose, CA
John Ficarra joined the Elite team in 2019 after having been in the roofing industry for over 16 years. John’s background is rooted in working for manufacturers of roofing materials in sales management, as well as being a construction superintendent for a track home builder. One of John’s goal for the San Jose branch is to demonstrate the Elite culture of not being just another roofing supplier by providing a customer service experience unique to the needs of their business.
In John’s personal time, he spends much of his time outdoors on the beach and is an accomplished triathlete.
Managing Partner – Monroe, LA
Doug joined the Elite Roofing Supply Team in 2018 because he enjoys being surrounded by a like minded strong team dedicated to serving the professional Residential and Commercial Roofing Contractor community. Doug has worked in many capacities within the industry but his favorite roles were working in an entrepreneurial environment. At Elite Doug has been given the opportunity to return to his roots.
Doug began his career working in his family lumber business over 35 years ago. After a few years Doug recognized that there was a need for a roofing distribution company in Monroe. Over the next 28 years, Doug has helped grow his family’s roofing distribution company from a small family owned and operated company to a company that has been invested in by partners, and was eventually sold to a national publicly traded company.
During Doug’s 35 years in industry, he has learned every aspect of the business and has a strong grasp of what it takes to run and grow a successful distributorship. He spent many years identifying new locations for future growth and has put together a team to create successful growth in lots of different markets across the country. Throughout his years Doug has built a solid foundation of loyal customers and looks forward to helping his customers continue to grow their businesses and support them as they expand taking on new endeavors.
Doug resides in Louisiana with his wife and two daughters. He is an avid outdoorsman which enjoys spending time with his family cultivating the same love he has for outdoors like hunting, fishing, tennis, and watersports.
Managing Partner – Phoenix, AZ
John grew up in the drywall business and knew from a young age that he wanted to build his career in a construction related field. John’s roots in the roofing industry began in 2011 while working for an independent supplier in Northern California. In 2014, John moved to the Tucson market to continue to his career in the building materials industry by working for a larger distributor. With the desire to return to be part of an independent distribution company, John joined the Elite team and moved to the Phoenix market in 2018 to oversee the Glendale branch. Armed with the intention of taking what he has learned from those experiences, John is excited to serve Elite’s Phoenix-area customers.
John represents the next generation of roofing professionals and understands the importance of clear communication, hard work and having a sense of urgency when running a business. He is passionate about what he does and looks forward to becoming an active member of the roofing community.
John is married to his wife, Shannon, and they have a 2-year-old son. When he is not working or spending time with his family, you will find John cheering on the San Francisco Giants and 49ers.
Managing Partner – Lynwood, CA
Rick joined the Elite team in 2018 with over three decades of experience in roofing material distribution in the Southern California area. He joined the industry immediately after school and has worked in multiple capacities as a driver, crane operator, inside salesman, operations manager and district manager. Rick’s well-rounded resume demonstrates his thorough knowledge of what it takes to be a successful roofing supplier and is most excited about getting back to the basics by providing superior customer service to the Los Angeles market.
A native Californian, Rick is a die-hard Angels fan and is known to hit the links when he isn’t working or spending time with his two grown sons who live in the LA-area.
Managing Partner – Colorado Springs, CO
Bert has been in the roofing industry for over 38 years, 25 of which was spent running a roofing company before transitioning to the wholesale side. Bert is focused on providing top notch customer service and when he is not advocating for his customers, you will find him on a forklift or driving the delivery truck – whatever it takes to make each day a success. His dedication to his customers and team has led to deep roots within his community and has guided his success in his career.
Bert has been married to his wife Sandy for over 30 years and has two grown daughters. In his spare time, you may find him hunting, fishing or serving his community. Bert has been active in the Kiwanis International Organization serving to help the needs of children through local and worldwide service projects.
Stephen B. Whipple
Senior Vice President, Southern California
In 2013, Steve Whipple and his partners opened the Southern California division of Elite Roofing Supply in Orange, CA. Steve oversees Elite’s sales strategy and growth for all of Southern California. Steve specializes in both Commercial and Residential roofing and is focused on growing Elite’s sales team in both Orange and Corona.
Steve has over 20 years of experience in roofing distribution. He has worked in various companies ranging from small, independent stores to nationally recognized chains. His entrepreneurial leadership style and years of experience in sales, marketing, and operations has helped him successfully identify opportunities for accelerated growth while maintaining a high level of integrity and respect in the industry. Steve understands all aspects of the business from manufacturing, to distribution, and operations. He knows and how all components work together to form a cohesive, profitable business.
Steve grew up in Arcadia, California. He graduated from California State University Long Beach with a degree in Human Resource Management. Steve and his wife have two children. He enjoys mountain biking, barbecuing and working in his yard.
No job is too big, or too small
Our unique model where each store is run by a Managing Partner, allows us the opportunity to provide our customers a different experience. Pricing and inventory decisions are made at the local branch level which allows for fast turnaround and an empowered sales team. We know our customers have a lot on their plates and we want to make buying their roofing supplies as easy as possible.
Whether working with your salesperson, talking with our Credit Manager or interacting with our delivery crews, you will notice the Elite Difference. Our team is knowledgeable and eager to help you get what you need.
Equipment to handle any sized job
Elite Roofing Supply utilizes multiple types of trucking and transportation equipment to handle our customer’s specific needs. Each morning and throughout the day we’ll load-up and deliver supplies directly to jobsites and offices across the nation.
“An investment in knowledge pays the best interest.”
— Benjamin Franklin
One of our tenants at Elite is to be good stewards within the industry. What does that mean? Elite believes that a three legged stool between the contractor, manufacturer and distributor is critical for the health and success of the industry. We also believe that the more we work together to ensure all three legs are profitable, the better off we will all be.
From day one, Elite has been very active in our local roofing associations, dedicating time, money and resources to better the health of the local roofing communities. This dedication and support of the roofing community is led by our CEO, Brian Torry. Brian has been involved with ARCA for over 30 years and is one of the co-founders of ARIF, a scholarship fund for individuals and their children who are part of the Arizona roofing community. Each year, ARIF gives away nearly $20,000 in scholarships. Brian has served as President of ARIF since its founding in 1999. Brian’s dedication also shines through in Elite becoming a Platinum Sponsor of ARCA from the moment Elite entered the Arizona market.
Our COO, Sarah Weiss, is also dedicated to be a good steward of the roofing industry and currently serves on the board of the Arizona Roofing Contractors Association and chairs the Marketing and Membership committee. Our local Managers are active in ARCBAC, RCA SoCal, and CRA participating in meetings, sponsoring events, chairing committees, etc. Elite is also a proud member of the Western States Roofing Contractor Association and attends the IRE and Western States Expo each year.
“I’ve always believed that one woman’s success can only help another woman’s success.”
— Gloria Vanderbilt
Elite is a Platinum Sponsor of National Women in Roofing and COO, Sarah Weiss has been an active member since its inception, both nationally and in the local Arizona Council. Elite believes so strongly in NWIR that the organization pays for the NWIR Membership for every woman in the company and encourages them to get involved in their local chapters. Elite believes strongly that NWIR provides a forum for women to find mentors, further their roofing education and network with others in the industry and that this forum is making a difference in the level of participation and engagement of women throughout the industry.
Proud Members and Sponsors of these Industry Associations:
Involved in the community
“Service to others is the rent you pay for your room here on earth.”
– Muhammad Ali
Every year Elite gives back to the communities it serves through donating material to redo the roofs of non-profits in the community, sponsoring little league teams, participating in races for cancer funding, etc. This past year Elite donated the material necessary for the Boy Scouts of America to get a new roof on their Phoenix facility.
We also believe that giving back and being of service to others begins at home. Back to school time is an expensive time of year for every family. The kids need new schools, books and supplies. Elite looks to lessen the burden their employees experience by providing every school age child of an employee at Elite with a new backpack, lunch box and the school supplies their school asks them to get. Each July the stores gather all the school supply lists and head out to the stores for a massive Back to School shopping experience. The team then works together to assemble the backpacks and add a note to the student. Proud parents snap photos of their children heading off to school and we make a collage to hang at each store. We couldn’t be prouder of our Elite kids!!