Independent and experienced
Elite Roofing Supply is a locally owned, independent distributor of roofing materials and supplies currently serving Arizona, California, Colorado, Louisiana, Missouri, New Mexico, and Texas. Elite was founded in 2013 with the mission to provide roofers with an independent distributor who is knowledgeable in both commercial and residential roofing.
ERS carries most all major Residential and Commercial lines of products. A full list of the products Elite carries is on the products page of the website.
Founders and Senior Leadership
Chairman of the Board
Brian Torry is currently Chairman of the Board of Elite Roofing Supply. He spent the past 35 years in the wholesale building materials distribution business. During that time, Brian progressed from salesperson to branch manager to partner and VP of the Western Region for the 5th largest distributor in the United States.
Brian and his partners opened Elite Roofing Supply in April 2013 with a vision to build a sustainable independent distribution business in key markets, utilizing local distribution experts. Brian is responsible for creating the vision for Elite’s growth strategy.
Brian attributes his success to surrounding himself with a strong team, hard work and thick skin. Brian is a native of Alexandria, Louisiana, and moved to Arizona shortly after graduating from high school. He attended college in Arizona, has 3 beautiful daughters and 5 grandchildren. He is the founding President of Arizona Roofing Industry Foundation, the charitable arm of the Arizona Roofing Contractors Association, which is responsible for generating scholarships funds for relatives of industry members on an annual basis. Brian is also an avid outdoorsman.
CEO & President
Sarah is currently the CEO and President of Elite Roofing Supply. Since Elite’s inception she has been responsible for building Elite’s infrastructure to support company growth. Sarah is actively involved in managing day to day business activities along with the execution of Elite’s expansion strategy. Sarah’s focus each day is on building teams and designing processes that will allow our branches to focus on serving the professional roofing contractor better than any other distributor out there. Sarah’s attention to detail and ability to take a big picture vision and make it a reality has been integral to Elite’s success.
Sarah currently oversees Elite’s Corporate office and is the driver of many of Elite’s strategic planning initiatives. As CEO, Sarah offers a unique perspective on what the next generation of contractors will be expecting from Elite and an unwavering passion for keeping the business focused on the people we serve (the professional roofing contractor) as well as the Managing Partners and Elite team members who serve our customers day in and day out.
Sarah Weiss was born and raised in the roofing industry with her grandparents being in the contracting side of the business and her father being in distribution. While attending the Marshall School of Business at USC, Sarah emphasized in Distribution Management with the idea that one day she may enter the family business. Upon graduating from college Sarah spent several years in Sales and Consulting before becoming a founding partner of ERS in 2013.
Sarah currently resides in Phoenix, AZ with her husband, her son and two daughters. She is an active member of the community, serving on the Board of the Arizona Roofing Contractor Association (ARCA), the Board of the Phoenix Chamber of Commerce, as Chair of a Phoenix-based nonprofit (Rosie’s House), and Chair of the ARCA Membership Committee. Sarah spends her free time traveling with friends and family, reading and serving as her children’s Uber driver.
Rob Keen has over 25 years’ experience serving the building, construction and remodeling industries, including senior management roles with multi-unit, multi-state roofing distributors. Rob has an intense appreciation for people and their contribution to creating successful organizations. Rob joined the Elite Team in 2017 and is responsible for managing the day-to-day operations of ERS and working closely with Sarah and Brian to develop the long term growth plan for the company.
Rob has a Bachelor of Science degree in accounting and finance from Lehigh University and an MBA from Washington University in St. Louis. He is married with two children and enjoys coaching, swimming and travel.
Senior Vice President
Greg Russell has been in the roofing supply industry for over 20 years. He began his career as a commercial salesperson, but for the better part of his career, he has been a branch manager/owner and has successfully opened green-field locations throughout his region.
In 2013, Greg joined his partners and opened Elite Roofing Supply. While the industry as a whole was experiencing consolidations, Greg realized customers wanted to buy from local companies whose managers were business owners themselves. In April 2013, Greg opened the San Jose, California branch while also providing leadership to the overall business plan behind Elite Roofing Supply. Since opening, Greg and his team have established a loyal customer base that appreciates buying from a company who cares about their customers and can relate to the challenges of small business ownership. Greg followed the establishment of the San Jose branch by identifying and attracting new partners in two additional Northern California locations in Pittsburg, CA, which opened in 2016, and Stockton, CA which opened in 2017. He acted as the leader of the Northern California entity until early 2018, when he progressed into a corporate role of vendor negotiations, and relations. He heads up all vendor partnership programs and assists all ERS locations in optimizing purchasing efficiencies, attaining best valued partner lines, and project negotiations.
Being a legacy in the roofing industry, Greg has been involved in his industry his entire life. Both of his parents are lifelong roofing industry executives. He currently lives in Danville, CA with his wife, who is also a roofing industry professional, and three daughters.
Corporate Pricing Manager
Jared Cobb has been in the roofing industry since 2003. He started on the contractor side and then moved into the distribution side where he joined Brian Torry and Greg Russell for the first time. During this time Jared had increasing responsibility, eventually moving up to a market manager in Northern California.
Jared Graduated from UC Davis with a BA while competing on the wrestling team. He is married with 2 daughters. Jared enjoys spending time with his family, camping, and watching his daughters play basketball and softball.
Brian Robinson has been a credit manager since 1989 and in roofing distribution for 24 years. Since joining Elite in 2018, Brian has embraced his role within the organization, valuing the family-like culture.
Raised in Orange County, California, Brian, his wife and three children relocated to Southern Utah nine years ago where they enjoy hiking, camping and the great outdoors. If you don’t see Brian at work, you can find him cooking, playing golf or riding his Honda Goldwing.
Heather started her career in credit by working in electronics distribution as a Credit Specialist in 1998. Following that, Heather spent 14 years as a Credit Analyst with 3M Unitek before joining Elite in 2016.
Heather was born and raised in Southern California and moved to Arizona in 2016 with her husband. Heather has two sons in their 20s and enjoys spending time camping, riding and road trips with her husband .
Managing Partner – Loveland, CO
The Loveland branch is strategically located to service Northern Colorado and led by Managing Partner, Randall Adam. He is a graduate of the University of Nebraska at Kearney with a degree in Industrial Distribution and joined the roofing industry in 2002. Since then, Randall has worked in many roles ranging from loading roofs and dispatching trucks to selling materials and managing his branch. Over the years, Randall has built many long-standing relationships in the roofing community with the belief that life is about the people we meet along the way. His passion for building relationships and strong teams has driven Randall’s successes over his career and naturally fit with Elite’s core values.
Randall is loved by his beautiful wife, Erin, and five children. When not at work, Randall spends his free time watching his children’s extracurricular events, coaching competitive baseball and dating his wife.
Managing Partner – Tucson, AZ
Rick has been in the roofing and construction industry for more than 30 years. Rick started in sales roles throughout Sacramento and Santa Rosa, CA and later moved to Tucson, Arizona, where he continued in sales and management. Rick believes that strong customer and employee relationships are essential to building a solid business.
Rick has been married for 34 years and has two children ages 27 and 20. In his spare time, Rick enjoys playing racquetball and tennis, as well as camping and hiking with his family.
Managing Partner – Stockton, CA
Rick joined Elite Roofing Supply because he is passionate about building a family- oriented culture at his branch and delivering on promises to customers. Rick felt he could accomplish both at Elite. Rick has been in the roofing industry for over 20 years and has a strong background in Commercial Roofing. When not at the office, he can be found riding his Harley Davidson or playing Texas Hold Em. Rick is happily married with five sons, three of which are also part of the Elite Family.
Vice President – Northern California, Managing Partner – Pittsburg, CA
Mark Elledge is highly recognized in Northern California’s roofing and building materials industry. Mark began his career in the building materials industry more than 32 years ago while attending college.
In 2010, Mark joined forces with Greg Russell and Brian Torry for the first time to manage a rapidly growing roofing distribution facility. Mark and his team quickly became one of the more successful and well-respected distributors in the area.
Today, Mark and his team can be found at Elite’s Pittsburg, CA branch. He is now a Managing Partner with Elite, reconnecting with Greg and Brian, and is thrilled to be part of this independent roofing distributor.
Mark lives in Fairfield, CA with his wife and two sons. He enjoys spending his free time with family and friends, watching soccer and baseball, playing golf and traveling.
Managing Partner – Mesa, AZ
Paul brings more than 30 years’ industry experience to his role at Elite. He joined the roofing industry in 1986 as a truck driver and soon transitioned to an inside sales position. Paul quickly moved up the ranks, holding different titles such as Purchasing Manager, Manager of Procurement and Regional Manager for a large distributor.
Paul’s experience in all facets of the industry is complemented by his commitment to customers. He believes in putting service first and enjoys building good, solid relationships with his business partners. Paul is excited to be part of Elite Roofing Supply and looks forward to helping us grow.
Paul is married with three sons and one grandson. He enjoys spending time with his family, whether it’s camping, fishing, or hitting the golf course. Paul is also an avid sports fan and loves to host NBA Finals and Super Bowl parties with his family and friends.
Co-Managing Partner – Denver, CO
Mike Lesisko has a passion for taking care of customers and keeping the branch as a whole centered around customer needs. After 12 years of wearing numerous hats in the roofing distribution industry, Mike decided to go out and open his own branch with Elite Roofing Supply. Mike recognized a need for an independent distributor in Denver, CO that will focus on serving the Commercial and Residential contractor community.
Mike’s ability to build strong teams and deliver on his promises to customers has resulted in Mike being a top salesperson in the industry and someone who is highly regarded with vendors and customers alike.
In Mike’s spare time he enjoys spending time with his girlfriend and his daughter. He can often be found hiking, running, biking or serving as Master Chef at his house.
Co-Managing Partner – Denver, CO
Kelly Woods joined the Elite team in 2019 after recognizing an amazing opportunity to further develop his entrepreneurial spirit. Kelly saw the value that Elite brings to the contractor base as a service-focused independent distributor.
Kelly began his career in roofing distribution in 1988 in Albuquerque, NM and served first as an inside salesperson, followed by operations manager, outside sales representative, branch manager and eventually regional manager. Throughout his tenure, Kelly has enjoyed building teams and encouraging personal success with many of his employees. Having had the opportunity to work in many markets, Kelly finally planted roots in Colorado in 1995. Kelly has been married for 16 years and spends most of his time with his four-year-old twin boys.
Managing Partner – Bossier City, LA
Robert has been part of the construction industry for 25 years, with the last 14 years focused in roofing distribution. Robert has extensive knowledge of commercial and residential roofing and joined Elite because of the company’s focus on its people. Elite puts employees and customers first and provides a level of service that is unmatched in the industry. Robert has lived in the Bossier City area his entire life and enjoys sharing his passion as an avid outdoorsman with his family.
Managing Partner – Baton Rouge, LA
Dave has served in the roofing distribution industry for over 5 years and joined Elite’s team in 2019. A seasoned professional with a long history of playing professional hockey, Dave brings the value of teamwork and leadership to Elite Roofing Supply.
Dave has been married for 25 years and has two children, both alumni of Louisiana State University.
Managing Partner – Corona, CA
Jill Miller is a roofing industry veteran with over 30 years experience and is the Managing Partner of Elite’s Corona branch. Prior to joining Elite, Jill managed a highly successful distribution yard in the Norco/Corona market. Jill entered the roofing distribution industry over 30 years ago and worked her way up while learning every role within a distribution yard. As a result, Jill has a strong understanding of what it takes to be successful, develop loyal relationships with customers, and build a strong team.
When Jill first entered the industry, she joined a small, family-run distributor that was eventually sold to a national company. In joining Elite, Jill feels she is returning home to what made her fall in love with the industry 30 years ago.
Jill lives in Highland, CA with her husband and three sons. In her free time, she enjoys going to the beach, gardening, and hanging out with her family and friends. She is an avid racquetball player and can often be found at a baseball field cheering on one of her son’s teams.
Managing Partner – Monroe, LA
Doug joined Elite Roofing Supply in 2018 because he enjoys surrounding himself with a strong team of like-minded individuals dedicated to serving the professional Residential and Commercial Roofing community. Doug has worked in many capacities within the industry but his favorite roles were in an entrepreneurial environment. At Elite, Doug has been given the opportunity to return to his roots.
Doug began his career working in his family’s lumber business over 35 years ago. After a few years Doug recognized a need for a roofing distribution company in Monroe, LA. Over the next 28 years, Doug helped grow his family’s roofing distribution company from a small family owned and operated company to one that was invested in by partners and eventually sold to a national publicly traded company.
During Doug’s 35 years in industry, he has learned every aspect of the business and gained a strong grasp of what it takes to run and grow a successful distributorship. He spent many years identifying new locations for future growth and has put together a team to create successful growth in lots of different markets across the country. Throughout his years Doug has built a solid foundation of loyal customers and looks forward to helping his customers continue to grow their businesses and support them as they expand taking on new endeavors.
Doug resides in Louisiana with his wife and two daughters. He is an avid outdoorsman and enjoys spending time with his family to cultivate the same love he has for outdoors like hunting, fishing, tennis, and water sports.
Managing Partner – Phoenix, AZ
John grew up in the drywall business and knew from a young age that he wanted to build his career in a construction related field. John’s roots in the roofing industry began in 2011 while working for an independent supplier in Northern California. In 2014, John moved to the Tucson market to continue to his career in the building materials industry by working for a larger distributor. With the desire to return to be part of an independent distribution company, John joined the Elite team and moved to the Phoenix market in 2018 to oversee the Glendale branch. Armed with the intention of taking what he has learned from those experiences, John is excited to serve Elite’s Phoenix-area customers.
John represents the next generation of roofing professionals and understands the importance of clear communication, hard work and having a sense of urgency when running a business. He is passionate about what he does and looks forward to becoming an active member of the roofing community.
John is married to his wife, Shannon, and they have a 2-year-old son. When he is not working or spending time with his family, you will find John cheering on the San Francisco Giants and 49ers.
Managing Partner – Lynwood, CA
Rick joined the Elite team in 2018 with over three decades of experience in roofing material distribution in the Southern California area. He joined the industry immediately after school and has worked in multiple capacities as a driver, crane operator, inside salesman, operations manager and district manager. Rick’s well-rounded resume demonstrates his thorough knowledge of what it takes to be a successful roofing supplier and is most excited about getting back to the basics by providing superior customer service to the Los Angeles market.
A native Californian, Rick is a die-hard Angels fan and is known to hit the links when he isn’t working or spending time with his two grown sons who live in the LA-area.
Managing Partner – Colorado Springs, CO
Bert has been in the roofing industry for over 38 years, 25 of which was spent running a roofing company before transitioning to the wholesale side. Bert is focused on providing top notch customer service and when he is not advocating for his customers, you will find him on a forklift or driving the delivery truck – whatever it takes to make each day a success. His dedication to his customers and team has led to deep roots within his community and has guided his success in his career.
Bert has been married to his wife Sandy for over 30 years and has two grown daughters. In his spare time, you may find him hunting, fishing or serving his community. Bert has been active in the Kiwanis International Organization serving to help the needs of children through local and worldwide service projects.
Stephen B. Whipple
Senior Vice President, Southern California
In 2013, Steve Whipple and his partners opened the Southern California division of Elite Roofing Supply in Orange, CA. Steve oversees Elite’s sales strategy and growth for all of Southern California. Steve specializes in both Commercial and Residential roofing and is focused on growing Elite’s sales team in both Orange and Corona.
Steve has over 20 years of experience in roofing distribution. He has worked in various companies ranging from small, independent stores to nationally recognized chains. His entrepreneurial leadership style and years of experience in sales, marketing, and operations has helped him successfully identify opportunities for accelerated growth while maintaining a high level of integrity and respect in the industry. Steve understands all aspects of the business from manufacturing, to distribution, and operations. He knows and how all components work together to form a cohesive, profitable business.
Steve grew up in Arcadia, California. He graduated from California State University Long Beach with a degree in Human Resource Management. Steve and his wife have two children. He enjoys mountain biking, barbecuing and working in his yard.
Managing Partner, Kansas City, MO
Travis Dye comes to Elite with over 15 years of experience in the building industry. Travis brings with him a passion and proven track record of providing great service and support to the local roofing community. Travis is known to be a man of his word and is extremely detailed, which helps his customers save time on their jobs and get things done right the first go around.
Travis lives in Kansas City with his wife Jess and their 2 boys. He loves to hunt and fish, and he was on the shooting team while at the University of Missouri (Go Tigers!!). He has competed in the sporting clays world at the All-American level, for over 20 years. Travis is a true businessman, through and through; we are happy to have him as part of our Elite family.
Managing Partner, Kansas City, MO
Dave McCall comes to us with 23 years in the roofing industry. Having been involved with distribution, manufacturing and even a stint as an independent rep, Dave has the knowledge and experience to provide the service and technical expertise customers deserve.
In his personal life, Dave is a Life member of the Veterans of Foreign Wars, where he’s made a lifetime commitment to serving fellow service members and veterans. Dave has been happily married to Gina for 24 years and is a proud father of three. He is very active in local community and youth sports, not to mention an avid fan of the Kansas City Chiefs. In his spare time, you can find him with his family, boating, tinkering on his 72 Beetle, or riding his Harley.
Managing Partner, Albuquerque, NM
The Albuquerque branch will be headed up by Robert Hernandez. He comes to us with 15 years experience in wholesale distribution, 11 of which have been in the roofing industry. He has worked in many aspects of the business from operating a forklift, to working as a delivery driver to providing top notch sales and service. His diverse experience has provided him with valuable experience, as well as a firsthand view of how the business operates. Robert also enjoys mentoring team members and helping them grow both personally and professionally.
In his personal life, Robert enjoys spending time with his wife and two sons, doing anything outdoors such as camping, hunting, fishing and boating.
Managing Partner, El Paso, TX
Leading up the El Paso branch is Alfred Montenegro. Alfred joins Elite with 18 years of experience in the building industry, 4 of which have been in the roofing industry. He leads with excitement and is passionate about developing new business and providing exceptional customer service. In fact, Alfred joined the Elite Roofing Supply team due in part to our unwavering customer and employee care.
In his personal life, Alfred spends time with his wife and two sons attending concerts, watching sporting events, and having cookouts.
No job is too big, or too small
Our unique model where each store is run by a Managing Partner, allows us the opportunity to provide our customers a different experience. Pricing and inventory decisions are made at the local branch level which allows for fast turnaround and an empowered sales team. We know our customers have a lot on their plates and we want to make buying their roofing supplies as easy as possible.
Whether working with your salesperson, talking with our Credit Manager or interacting with our delivery crews, you will notice the Elite Difference. Our team is knowledgeable and eager to help you get what you need.
Equipment to handle any sized job
Elite Roofing Supply utilizes multiple types of trucking and transportation equipment to handle our customer’s specific needs. Each morning and throughout the day we’ll load-up and deliver supplies directly to jobsites and offices across the nation.
“An investment in knowledge pays the best interest.”
— Benjamin Franklin
One of our tenants at Elite is to be good stewards within the industry. What does that mean? Elite believes that a three legged stool between the contractor, manufacturer and distributor is critical for the health and success of the industry. We also believe that the more we work together to ensure all three legs are profitable, the better off we will all be.
From day one, Elite has been very active in our local roofing associations, dedicating time, money and resources to better the health of the local roofing communities. This dedication and support of the roofing community is led by our CEO, Brian Torry. Brian has been involved with ARCA for over 30 years and is one of the co-founders of ARIF, a scholarship fund for individuals and their children who are part of the Arizona roofing community. Each year, ARIF gives away nearly $20,000 in scholarships. Brian has served as President of ARIF since its founding in 1999. Brian’s dedication also shines through in Elite becoming a Platinum Sponsor of ARCA from the moment Elite entered the Arizona market.
Our COO, Sarah Weiss, is also dedicated to be a good steward of the roofing industry and currently serves on the board of the Arizona Roofing Contractors Association and chairs the Marketing and Membership committee. Our local Managers are active in ARCBAC, RCA SoCal, and CRA participating in meetings, sponsoring events, chairing committees, etc. Elite is also a proud member of the Western States Roofing Contractor Association and attends the IRE and Western States Expo each year.
“I’ve always believed that one woman’s success can only help another woman’s success.”
— Gloria Vanderbilt
Elite is a Platinum Sponsor of National Women in Roofing and COO, Sarah Weiss has been an active member since its inception, both nationally and in the local Arizona Council. Elite believes so strongly in NWIR that the organization pays for the NWIR Membership for every woman in the company and encourages them to get involved in their local chapters. Elite believes strongly that NWIR provides a forum for women to find mentors, further their roofing education and network with others in the industry and that this forum is making a difference in the level of participation and engagement of women throughout the industry.
Proud Members and Sponsors of these Industry Associations:
Involved in the community
“Service to others is the rent you pay for your room here on earth.”
– Muhammad Ali
Every year Elite gives back to the communities it serves through donating material to redo the roofs of non-profits in the community, sponsoring little league teams, participating in races for cancer funding, etc. This past year Elite donated the material necessary for the Boy Scouts of America to get a new roof on their Phoenix facility.
We also believe that giving back and being of service to others begins at home. Back to school time is an expensive time of year for every family. The kids need new schools, books and supplies. Elite looks to lessen the burden their employees experience by providing every school age child of an employee at Elite with a new backpack, lunch box and the school supplies their school asks them to get. Each July the stores gather all the school supply lists and head out to the stores for a massive Back to School shopping experience. The team then works together to assemble the backpacks and add a note to the student. Proud parents snap photos of their children heading off to school and we make a collage to hang at each store. We couldn’t be prouder of our Elite kids!!